Google uses an algorithm to determine the search engine results (SERPS). The algorithm is based upon certain factors that include keyword density, Meta Tags, anchor tags, image tags, back links, etc etc .

If your site is optimized for specific keywords than you will rank better in the search engines. There are many factors but onsite optimization is a must. You can research and fine out the information yourself or hire and SEO. I have put together some Free Basics on here.

Overture shows you the bid price of certain keywords. Wordtracker show you the amount the term is searched. You can use nichebot a free tool to see all this at once.

Adsense / Adwords.
Google Adwords have a bid price to display certain keyword terms. Think of Adwords as TV commercials. Webmasters can put Adsense on there websites. Think of Adsense as the TV Program. If a viewer of your webpage clicks on one of your ads, you get a commission. That commission is based upon the price of the Adword. Google keeps about 60% of the bid price and passes about 40% to the webmaster or Adsense account.

The way the Adsense ads are displayed is determined by the Keyword Density of your individual sites. If you site is prominently about say Dogs then the Adsense will display ads about Dogs. However, Google in its new business model is now tracking IP numbers and providing more local ads. Think of the local TV commercials. They are not as expensive as the National Ads. Therefore you may have local ads that are displayed on your site that have only a$0.03 payout rather than a $5.00 payout.

If you optimize you site for your theme, or content, then you can generate more traffic to you sites based upon your keywords. The Google Adsense, will display ads relevant to your topics. If they are not displaying ads to our topic, then you must adjust your Density of your keywords in the body of text of the page.

Search Engine Optimization (SEO) is the practice of changing your website, so that it is spider friendly. If your site is brand new it will take a few months for Google to index your site and be visible in the SERPs. This is known as the Google sandbox theory. Aged sites should already be indexed as long as the site has something for the spiders to grab. Excessive graphics, java scripts, PHP sessions are all not spider friendly.

To get spiders to come to your site often and grab your data, you must have links from outside websites to your site. This is the Coveted Page Rank factor. Page rank is only a factor of the amount of incoming and outgoing links to your site. Only a small percentage of Page Rank is attributed to the Google Algorithm for Search Engine Results at this time.

Spiders follow links, once there are links established the spiders will Crawl, your sites. They will gather minimal information. Several Weeks to months later, the spiders will Deep crawl you site and index all that is available. To speed this process along, back links or links to other sites is a must. The more links the spider can travel to get to your site the better. Linking to like minded topics is always best. You don’t need to buy LINKS. You can acquire links via posts in forums, writing and submitting articles, using a Blog post, submitting to SEO friendly directories.

To view the spider activity on your site, first go to your traffic stats. Look for the googlebots. See how often they come and the amount of data they have grabbed. You can also go to Google itself and if you are indexed view the Cache of your page. That cache date is a good indication of the last true crawl of your site.

To see if you are indexed go to Google and type in the search box, site:www.yourwebsite.com ( make sure the word site is not Capitalized and you replace he words your website with your actual URL). View the results.
You should also repeat the process and this time leave out the www. , and just enter the site:yourwebsite.com Sometime webmasters leave out the www., but then look for Google using the www. Or link to sites using the www.
Either way is fine, just pick one version and be consistent with www. Or non www throughout your website career.

For more useful tips & hints, please browse for more information at reprintarticlesite. As the spiders come to your site they will start to grab information, that information is sorted and returns the SERPS. Did you know that there are different DataCenters throughout the world that Hold that information? If you ask a friend on the say East Cost to search for a term and tell you where you site is in the SERPS, they result on the West cost may be completely different.
As much as 5-10 or more positions depending on the activity of that keyword. (articleManiac)

How do you win an search engine optimization contest? That's the question that SEO's and webmasters ask themselves before investing what could turn out to be a great deal of time competing in an SEO contest like Nigritude Ultramarine, Isulong Seoph or Retsambew Dash Klat for Charity. Consider a few points before embarking on the journey to win a SEO contest.

Understand the Rules
Don't dive into the water without first knowing how shallow the pond is. It's easy to get caught up in the lucrative prize offerings promised by SEO contest sponsors. Carefully examine the rules as publicly stated by the contest sponsor. Are the rules fair? Do they give advantages to experienced competitors who control lots of links or does the average Joe webmaster have a reasonable chance? Also ask if the contest rules have safeguards against cheating, spamming and unethical practices.

Know Thyself
Perhaps the next most important questions to ask is can I win the contest?
Realistically assess your abilities SEO talents against the rules of the contest
Clint Eastwood's Dirty Harry character made a statement that should resonate for any potential contestants: "A man's gotta know his limitations." If you are an aspiring SEO or SEO newbie who will be competing against hundreds of professional SEO's for tens of thousands of dollars in prize money, you may wish to make your debut in a smaller stakes contest. The risk of wasting valuable time may be far greater than the chances of reaping the reward. After all, you may be better off working on your own web site's long term growth.

Know your Strategy
If you're convinced that you have a reasonable chance to win an SEO contest, formulate an initial strategy based on what you know works and especially what has worked for you in the past. Of course, you can and should adapt your strategy. As the contest progresses, you will want peak in on your competitors and see what's working for them. Even if you don't win, you will probably learn a few new tricks.

For more useful tips & hints, please browse at: the20seotools.com - seo.infozabout.com Source: Free Article Directory