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What You Need To Know About AdSense Stats

Friday, June 22, 2007
By Joel Comm

When it comes to building great revenues on AdSense, nothing is more important than following your stats. The effect of any change you make to your site, to the positioning of your ads or to their layout or color is going to have a direct impact on the behavior of your users.
That's going to be clear in your stats. You'll see it in your click-through rate and you'll see it most importantly in your revenues.

You need to check your stats regularly. A week after you've made a change to the way your site looks, you should check back in to see what that change did... and whether it brought you more money or less.

But your stats won't tell you everything. They might tell you whether or not you've made more money this week than last week but they won't tell you what you need to do to make even more money next week. If you really want to find out what your users are up to - and get more of them doing the things you want - you will need to use some additional tools.

Tracking Programs
The Internet is packed with tracking tools for AdSense. Some of those tools are just plain useless; others you really don't want to do without. In my book, Google AdSense Secrets, I give an introduction to each of the main programs and point out which ones you absolutely must have if you want to maximize your revenues. For now though, just bear in mind that the tracking program you use should let you see where your visitors are coming from, where your clicks are coming from and which keywords your biggest clickers are searching for when they find your site on a search engine.

Once you've got all that information, it's a breeze to use the various AdSense strategies to optimize your site and get more visitors clicking on the highest paying ads.

Graph Builders
In addition to tracking programs that tell you information that you can't find out any other way, you should also use graph builders that make your information a snap to compare and analyze. They convert your figures into graphs so that you can see with one look how your CTR is changing and how your revenues are improving. Some of the best tracking programs include this option but even if you've bought the wrong one, it's still worth downloading a graph builder - especially if you don't really have a head for figures.

For more Google AdSense tips, visit http://www.adsense-secrets.com

Copyright © 2005 Joel Comm. All rights reserved
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What You Must Know About Google's Terms Of Service

Wednesday, June 20, 2007
By Joel Comm

When you install a piece of software, you usually get an End User
License Agreement that you're supposed to read carefully. You're then
supposed to click a button to show that you've read it all through,
understand it and agree with every word. If anyone but the lawyers who
write these things has ever read them I'll eat my hat. Most people just
click and move on.

The Google Terms of Service are different.

Before you put Google's AdSense code on your website, you must read the
Terms of Service carefully. I'm not just saying that to protect myself
legally; I'm saying that to protect your income.

Google's terms are strict but sensible. They stop people from talking
users who have no intention of buying from an advertiser into clicking
on an ad. They protect advertisers from having their sites promoted in
places with objectionable content. And they stop publishers from
playing around with the code.

That last point is important. One of the biggest reasons that people
get banned from Google is that they play around with the code to
improve the way their ads look. They get a bit too smart and think they
can do a better job than Google. That's a terrible mistake.

If you break the Terms of Service - even accidentally - you could find
yourself banned for life. That's the loss of all your AdSense revenues
because of one silly mistake.

The fact is, there are lots of perfectly legitimate strategies that you
can use to change the way your ads look. Google itself provides a whole
box of tools that you can use - and you should use them. It's precisely
how you use those tools that will determine whether or not your site
brings in pennies or bucketloads of bucks. In fact, there are so many
ways that you can change the way your ad looks that there's no need to
touch the code at all.

That doesn't mean you can't use code at all though. One way to increase
your click-throughs is to put the code inside a table so that the ads
make a better impression on the page. Is that in line with Google's
Terms of Service? You bet - provided you know how or do it right. And
you can bet that it will have a great effect on your click-throughs and
your revenues.

For more Google AdSense tips, visit http://www.adsense-secrets.com

Copyright © 2005 Joel Comm. All rights reserved
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Is Someone Defrauding Your AdSense Account?

Wednesday, June 13, 2007
By Joel Comm

There are lots of different strategies that you can use to skyrocketyour AdSense income. Repeatedly clicking on your ads isn't one of them.
That's the sort of thing that Google take a pretty strong line on - and rightly so. It's just plain dumb and Google have a strong punishment for it: they can ban you for life.

That punishment's not unreasonable when someone's deliberately trying to con Google's advertisers. But it does leave a golden opportunity for anyone who wants to sabotage someone else's income. If you're making a lot of money using AdSense - and you've also made an enemy or two - there's nothing to stop someone coming to your site, clicking your ads a couple of dozen times and wiping out your income.

Sound scary? It should. Once you get banned, that's it. It's very difficult to persuade Google to let you back in.

That's why when it comes to protecting your AdSense income, it pays to be proactive. In my book, Google AdSense Secrets, I talk a great deal about the importance of checking your stats and tracking your results. I explain what you should be looking for when you want to increase your revenues.

But you should also be looking to making sure that no one is trying to deliberately land you in trouble. If you see in your logs that your site received a stream of clicks in a short time - and from the same IP address - don't wait for Google to get in touch. (Their letter won't be pleasant). Drop them a line right away, telling them that you've spotted some suspicious clicks on your site and ask them to investigate. You shouldn't be surprised if they write back and tell you that those clicks won't be counted towards your revenues but at least you'll still have your account and you'll still be earning.

It's pretty rare for someone to go out of their way to cause problems for AdSense users. Most of the people you meet on AdSense forums and other places online are good, decent folk who only want to help. But it is worth remembering that your site is vulnerable. Just as you install anti-virus software to protect your computer so you should take action to protect your AdSense revenue. Track your stats closely and move first if you spot something suspicious.

For more Google AdSense tips, visit http://www.adsense-secrets.com

Copyright © 2005 Joel Comm. All rights reserved

Joel Comm is Dr. AdSense, an Internet entrepreneur who has been online for more than 20 years. Joel is co-creator of ClassicGames.com, now known as Yahoo! Games and is the author of the web's best-selling AdSense ebook, "Google AdSense Secrets (Or What Google Never Told You About Making Money With Adsense)".
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Three Types Of Websites That Can Make You A Fortune

Tuesday, June 12, 2007
By Joel Comm

One of the best things about making money on AdSense is that anyone can do it - and with just about any type of website. You don't have to own a mini-Amazon or build a budding Ebay to make big stacks of cash on the Internet; you just have to have a site that attracts users.


AdSense For Owners Of Commercial Sites
A lot of people who have built a website specifically to make money worry about putting ads on their sites. They're concerned that people might be put off buying if their browsing is interrupted by intrusive ads.

That's absolutely right. If your ads are intrusive, then you are going to annoy your users. But if you've used all the strategies I recommend in my book Google AdSense Secrets to blend your ads into the site, then not only will you keep your users sweet, you'll also increase the number of your click-throughs.

Not everyone who reaches your site will buy. In fact, most won't.
You've paid for those users; shouldn't you profit from them? Put AdSense ads on the right pages and in the right way and you'll make even more money from your site. And that's the point, right?

AdSense For Owners Of Information Sites
Information sites are probably the most obvious places to put AdSense.
If you've created a site that's designed to teach other people about your favorite topic - whether it's video games, mahjong or raising guppies - then AdSense is ideal for bringing your site money. Again, you'll still need to be smart about the way you use those ads (just put them on the site any old how and you'll barely make enough money to pay for the server.) Do it properly and use all the proven AdSense revenue-generating techniques and you'll be able to turn your hobby into cash.

AdSense For Owners Of Blogs
Blogs are intended to simply let people know what their writers think - and do no more than that. But a lot of bloggers have recently discovered that with the help of AdSense, their blogs can quickly become cash cows! Because they're updated regularly, Google loves blogs and because they have regular visitors so do advertisers.

The techniques used to get blog readers to click on ads are a bit special but once you've read up and know what you're doing, you should be able to turn your writing into a very nice income indeed.

For more Google AdSense tips, visit http://www.adsense-secrets.com

Copyright © 2005 Joel Comm. All rights reserved
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The #1 Biggest Mistake That People Make With Adsense

Tuesday, June 12, 2007
By Joel Comm

It's very easy to make a lot of money with AdSense. I know it's easy because in a short space of time, I've managed to turn the sort of AdSense revenues that wouldn't keep me in candy into the kind of income that pays the mortgage on a large suburban house, makes the payments on a family car and does a whole lot more besides.


But that doesn't mean there aren't any number of mistakes that you can make when trying to increase your AdSense income - and any one of those mistakes can keep you earning candy money instead of earning the sort of cash that can pay for your home.

There is one mistake though that will totally destroy your chances of earning a decent AdSense income before you've even started.

That mistake is making your ad look like an ad.

No one wants to click on an ad. Your users don't come to your site looking for advertisements. They come looking for content and their first instinct is to ignore everything else. And they've grown better and better at doing just that. Today's Internet users know exactly what a banner ad looks like. They know what it means, where to expect it - and they know exactly how to ignore it. In fact most Internet users don't even see the banners at the top of the Web pages they're reading or the skyscrapers running up the side.

But when you first open an AdSense account, the format and layout of the ads you receive will have been designed to look just like ads.
That's the default setting for AdSense - and that's the setting that you have to work hard to change.

That's where AdSense gets interesting. There are dozens of different strategies that smart AdSense account holders can use to stop their ads
looking like ads - and make them look attractive to users. They include choosing the right formats for your ad, placing them in the most
effective spots on the page, putting together the best combination of ad units, enhancing your site with the best keywords, selecting the most ideal colors for the font and the background, and a whole lot more besides.

The biggest AdSense mistake you can make is leaving your AdSense units looking like ads.

The second biggest mistake you can make is to not know the best strategies to change them.

For more Google AdSense tips, visit http://www.adsense-secrets.com
Copyright © 2005 Joel Comm. All rights reserved
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