By Joel Comm
When you install a piece of software, you usually get an End User
License Agreement that you're supposed to read carefully. You're then
supposed to click a button to show that you've read it all through,
understand it and agree with every word. If anyone but the lawyers who
write these things has ever read them I'll eat my hat. Most people just
click and move on.
The Google Terms of Service are different.
Before you put Google's AdSense code on your website, you must read the
Terms of Service carefully. I'm not just saying that to protect myself
legally; I'm saying that to protect your income.
Google's terms are strict but sensible. They stop people from talking
users who have no intention of buying from an advertiser into clicking
on an ad. They protect advertisers from having their sites promoted in
places with objectionable content. And they stop publishers from
playing around with the code.
That last point is important. One of the biggest reasons that people
get banned from Google is that they play around with the code to
improve the way their ads look. They get a bit too smart and think they
can do a better job than Google. That's a terrible mistake.
If you break the Terms of Service - even accidentally - you could find
yourself banned for life. That's the loss of all your AdSense revenues
because of one silly mistake.
The fact is, there are lots of perfectly legitimate strategies that you
can use to change the way your ads look. Google itself provides a whole
box of tools that you can use - and you should use them. It's precisely
how you use those tools that will determine whether or not your site
brings in pennies or bucketloads of bucks. In fact, there are so many
ways that you can change the way your ad looks that there's no need to
touch the code at all.
That doesn't mean you can't use code at all though. One way to increase
your click-throughs is to put the code inside a table so that the ads
make a better impression on the page. Is that in line with Google's
Terms of Service? You bet - provided you know how or do it right. And
you can bet that it will have a great effect on your click-throughs and
your revenues.
For more Google AdSense tips, visit http://www.adsense-secrets.com
Copyright © 2005 Joel Comm. All rights reserved
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