An article highlighting some of the do’s and don’ts of good SEO. It shows that a fast result using black hat techniques might not always be the most ethical and best way to get traffic to a website. Search engine optimisation, or SEO is a brilliant way of ensuring that a website gets a lot of traffic going to it, and this is very important if your website is your living.

However, just by creating a website you are not creating good SEO. There are so many different ways of getting traffic to a website, which are both good and bad.
Here is a list of do’s and don’ts for making sure that your website is ranking highly in search engines and is getting the kind of traffic to be proud of.

Do:
Make sure that the content on your website is original and easy to read. There are several tools available on the Internet to check that the content on any website has not been plagiarised. Some of these are free and some you need to pay for, although the cost is minimal for offline content, and is usually free for content that has been published online. Using this kind of software will make sure that all content is 100% original.
Don’t:
Don’t be tempted to cut and paste from other websites! This is one of the worst things that you can do and at best your site will be removed from search engines, at worst you could wind up in court with breech of copyright charges.

Do
Use the services of someone who is experienced with SEO. This can either be in house or you can opt to use a freelancer. Either way is just as good and you can make sure that the content of your site is top quality and attractive to people surfing the ‘net.
Don’t
Don't have content that is keyword stuffed. This is seen in a very dim light be search engines and will once again result in a website being banned for poor quality content which makes little or no sense. After all a paragraph which has the same word or words repeated over and over is not easy to read, and is not seen as natural by the spiders that crawl websites looking to rank them.

Do
Some research on the use of SEO. If you don’t know how to maximise the use of a website’s content then you won’t be able to provide any quality SEO text that will draw traffic to the site. Don’t
Don't use ‘black hat’ techniques to attract visitors to a website. These kind of techniques include things such as link farming, by which many links are laced on your site and other sites, often that have little or no relevance to the subject being searched. These will then lead visitors to your site fraudulently.
Doing this shortens the life of a website as it will soon be removed. Another black hat technique is having words on the screen that are indexed but are the same colour as the background so they are invisible to the human eye. Websites that use black hat techniques have a very limited lifetime as search engines will soon recognise the deception contained on them.

By following these few do’s and don’t of SEO you will soon have a website that is ranking highly and is following the rules of fair Internet usage. It may seem a good idea to employ less than ethical techniques in order to get some high traffic quickly.
However, in the long run this is not a good idea as eventually the site will get banned and a new site will need to be created. These simple rules are a good place to start if you are looking for good website content.



Author
Adrian McLean is responsible for Search Engine Optimisation (SEO), at the leading SEO Company in the UK, to learn more about SEO, please visit www.searchengineoptimising.com. Free Article Directory - http://www.articleManiac.com Search And Submit Articles

Using KeywordCountry for keyword research is just like searching on Google. Yes, you get the relevant keyword results right away with all the details that you need to be successful with AdSense! Just imagine Google suggesting keywords for your website! Well, this is what you will feel while searching keywords via Keyword Country.

This is not all! I strongly feel that Keyword Country seems to have discovered a way through which it can suggest keywords that attract traffic, get more clicks, and fetch you more EPC.


Keyword Country positions itself as a ?Keyword Search Engine.? And quite obviously, I was more than curious to test whether or not the product stands up to what it commits. Here is what I found:

In fact, I have been keeping an eye on Keyword Country for quite some time now. I must say when Keyword Country started off, it was not so striking. But, their latest version seems to have done the trick!

Just type-in a keyword in KeywordCountry, and you have millions of relevant keywords within a few seconds, each with key details like:

* Max CPC
* Number of Advertisers
* Number of Clicks per month
* Estimated EPC
* Number of competitors
* KEI Analysis
* R/S Ratio
* Number of Searches (according to Overture)
* Traffic on Google (estimated) ?and much more!


Keyword Country is really user friendly. In fact, using it is as easy as walking down a smooth lane in the bright sunshine with both the eyes wide open. More importantly, what impressed me a lot is the way Keyword Country produces thousands of high paying keywords and niche keywords in the blink of an eye.

Keyword Country allows you to search for keywords in 3 different ways via Basic Search, Advanced Search, and Price Range Search. At the outset, I thought they are shuffling the same keywords in the three different searches. But no! The results are actually search specific, and enable you to choose the best keywords that suit your requirements. There is no cheating in their search results.

I was planning for an auto loan, so I tried the keyword ? ?loan,? I just typed the keyword in BASIC Search and I got 21,086 relevant keywords within a few seconds, each with key details like Max CPC, Number of Advertisers, Number of Clicks per month, Estimated EPC, Number of competitors, KEI Analysis, R/S Ratio, Number of Searches (according to Overture), and Traffic on Google.

I was really impressed by the relevancy of the keywords that I found. The results are so relevant that you can actually export the list and use it right away in your website without even filtering out any record. However, the results become a bit irrelevant as you dig deep into the list (just like in a search engine). But, I must say that the results seem to have been sorted by humans, and not by software. It is more like stealing the keyword research from a professional SEO.

Not just this, I had another option of choosing high paying keywords from 206 different sub-categories for the search term - Loan. I picked - Auto loan, and Keyword Country listed 1,257 keywords for the sub-category - Auto loan. Price Range Searching is another remarkable feature Keyword country boasts. This search enables you to search for the keywords within a specific price range. One of the key advantages of this kind of a search is that it brings forth lots of low priced, hidden keywords that are really profitable. Besides, you can brainstorm new ideas for AdSense as well.

Above all things, it is the Advanced Searching option that makes Keyword Country a bit special. I think these guys have really thought hard! This time they have come up with a tool that allows you to do in-depth research for each keyword. Offering a variety of searching options just like Wild Cards of Google, Advanced Searching can sort results on the basis of Max CPC, Average CPC, Searches, Sponsors, or anything else you like.

After going through Keyword Country videos, Advanced Search starts making a lot of sense and you really get the hang of the powers of KC?s Advanced Search tool.


Sort the results by ?Rating,? and KC will give you only profitable keywords. Sort the results by ?Clicks per month,? and you will get the keywords that attract the most clicks for Google. Just integrate these keywords in your website, and you will increase the chances of getting more CTR. Furthermore, there are many more types of keywords that you can find out with Keyword Country. Just run through the Keyword Country videos for complete details.

Here are links to all the videos:

• Finding high paying keywords
• Finding Traffic attracting keywords
• Finding High CTR keywords
• Choosing better anchor text
• User manual of KC

Besides, you can customize your search the way you want. Whether you type in a search query, or you search the keywords without typing in a search query ? Keyword Country generates hordes of keywords spanning different industries. I won?t hesitate to say that I found such a tool after a long? long time! Well Done!

One of the most striking features of this software is ?Blank Search.? Now, this is one feature that I have not seen anywhere else. Blank Search allows you to reach the most searched keywords on planet earth, most clicked keywords that exist, most high paying keywords, and most low competition high value keywords. Just leave the keyword field blank in Advanced Search, and Keyword Country will give you such amazing lists. This feature makes Keyword Country really outstanding. I can?t believe they are selling its access so cheap!

They claim to be a ?Keyword Search Engine.? I believe they have already achieved what they claim. And they are still making it better and better day by day. I am sure they can make their product even more special.

Keyword Country?s the Good and the Bad

The Good

• Its not a Keyword list or keyword software, it?s a Keyword Search Engine.
• Highly relevant keyword results that work. And all this, within a few seconds!
• Displays everything you need to be successful with AdSense
  
• Maximum CPC
• Number of Sponsors
• Number of Clicks per month
• Profitability rankings
• Number of competitors
• Traffic on Overture
• Traffic on Google (estimated)
• KEI Analysis, R/S Ratio
• Gives you access to:
  
• Most searched keywords that exist on planet earth
• Most clicked keywords
• Most high paying keywords
• Most low competition high value keywords
• Anchor texts that work
• Equips you with three unique searching tools - Basic Search, Price Range Search, and Advanced Search.
• Provides you with lots of Niche Keywords from 600,000 industries.
• Provides Keyword Map that comprises of hosts of categories such as Arts, Computers, Health, Games, News, and Society. Helps you brainstorm for new topic and research out new topics for your existing website.
• Gives you amazing niche keywords.
• Good for adsense as well as affiliate websites.

The Bad

• Database conks out at times, but the frequency has reduced tremendously.
• Keyword map can be quite confusing because of its depth.
• Does not allow any keyword additions to database.

Top Paying Keywords

When using Google Adwords it is extremely important that your advertising campaigns are optimized to their full potential. If you want to have a significant return on your investment, you must make sure your research your keywords first.

I will go over the costly mistakes that most business owners make when using adwords.

1. Creating a long list of less than targeted keywords
2. Failing to identify unique aspects of your product or service
3. A lack of keywords in your ad text
4. Directing users solely to your home page
5. Creating single ad groups
6. Utilizing single campaigns
7. Using broad match only
8. Failing to optimize ad serving for your ads
9. Failing to track results
10. Entering the content network without modifying bids
    

1. Creating a Long List of Poorly Targeted Keywords
When you first set out to create your AdWords campaign, it's important not to go "keyword crazy" -- resist the temptation to create long lists of irrelevant, generic keywords. For example, if you ran an automotive dealership then, it wouldn't be in your best interests to target the keyword "truck." The cost per click (CPC) for such a generic keyword would be incredibly high when compared to a more descriptive and relevant keyword, such as "T-Z783 Extended Cab."

Similarly, the keyphrase "tail light covers" would not produce conversions if you strictly conducted automotive sales only. The phrase may bring visitors to your site, but if they don't find what they're looking for when they get there, they'll leave just as quickly as they arrived.

It's important to identify your specific niche, and to market directly to users who want the products and services that you offer. Don't trick yourself into thinking that broader is better. With AdWords, that's just not true.

2. Failing to Identify Unique Aspects of your Product or Service
Before you implement your AdWords campaign, you must understand exactly what it is that makes your organization stand out from the competition. By identifying your unique products, services, or offerings, you'll see clearly how you can rise above your competitors and zone in on the keywords or phrases that are unique to your business.
I'd recommend that you perform an analysis of your competition. Have a look and see what they're doing, and which phrases they're using. After you've conducted a competition analysis, and you understand what makes your products or services unique, you'll be able to come up with a strategy that will topple your competitors.

3. A Lack of Keywords in your Ad Text
When you're creating descriptive ad copy, it's imperative that you manage to inject your keywords in to your title and description while maintaining a delicate balance between clarity and relevance. Your ad copy should be tailored in such a way that as visitors read it, they understand exactly what they can expect when they click on your ad.

4. Directing Users Solely to your Homepage Few
site owners take the time to decide which destination URL should be applied to each ad. Instead, they point all ads in a campaign to the site's homepage, then wonder why they're not getting decent conversions.
Why waste your time sending people to your homepage when you have already compiled a huge list of relevant keywords that describe each of your unique offers. Do not make your visitors navigate through your homepage in hopes they will find what they came looking for?
Why not send them straight to the page that contains exactly what was described to them in the ad copy? Referring back to our example, if, as the automotive dealership owner, you'd created an ad that contained the keyword "T-Z783 Extended Cab," which URL would you send prospects to? Instead of sending them to www.auto-motive-dealership.com, you'd send them straight to www.auto-motive-dealership.com/T-Z783_Extended_Cab.html, of course!

5. Creating Single Ad Groups
If you categorize ads that target related keywords into a common AdWords ad group, you'll establish a high level of control over your entire campaign.
Let's image that you own a sporting goods store. You might start by grouping all the ads you'd targeted towards hockey skates into a single ad group. You'd then create another ad-group which would contain ads that targeted hockey sticks, another that contained ads for hockey gloves, and so on.
Organizing your ad group structure in this manner gives you the ability to create in-depth reports on each ad-group, and to make real changes that have a significant impact on those ads' performance over time.

6. Utilizing Single Ad Campaigns
Once you have your AdWords ads sorted into easily identified ad groups, you can move on to the next step: creating campaigns.
In the example above, we created ad groups that contain ads relating to separate products: hockey skates, sticks, gloves, and so on. Now, it's time to create a container entitled "hockey equipment" to hold all of the ad groups in the campaign. Then, you can repeat the process of creating ad groups for tennis -- one group for shoes, one for racquets, and so on -- and drop all the groups into a single campaign called "tennis equipment."
Having highly organized campaigns is the key to determining which ads are creating the optimal conversions. Don't simply put all your ads into the one campaign -- split them into separate campaigns to make tracking and amending the ad groups easy.

7. Using Broad Match Only
Unless you take advantage of the phrase matching options that AdWords makes available, chances are that you're missing out on potential customers and creating a higher CPC for yourself.
As the name suggests, broad matches are usually less targeted than exact and phrase matches. Broad matching is the default option under which your ads will appear for expanded matches such as plurals or relevant keyword variations.
When you utilize phrase matching, your ad will appear for your chosen search terms in the order that you specify, and sometimes for other terms, too. Exact matching is by far the most targeted option to use, so don't neglect it! You ad will appear for the exact keyword you specified. The negative keyword option is also a great tool -- it allows you to specify the keywords for which you don't want the ads to appear. Here's a quick example of how these targeting options work:

Broad match: Default option: blue widget Phrase match: Surround the keyword in quotes: "blue widget" Exact match: Surround the keyword in square brackets: [blue widget] Negative match: Place a negative sign before the keyword: -blue widget Take the time to test these different matching techniques, and to tweak your selections to improve your conversions. Broad matching is not necessarily the best -- or only -- option!

8. Failing to Optimize Ad Serving for your Ads
When you take advantage of the AdWords ad serving service, you'll ensure that your most popular ads are displayed more often.
The AdWords platform will give more weight to the ads with the highest click through rates (CTRs), and will display them more often than ads with lower (CTRs) in the same ad group.

9. Failing to Track Results
In order to have any idea about your AdWords campaign's performance, you must be able to identify which keywords work and which do not. Google AdWords supplies a vast array of very useful tracking tools. Google has also built into the AdWords interface Google Analytics -- a marvellous web analytics tool that provides in-depth reporting on all aspects of your campaign's performance.
I cannot stress enough the importance of creating goals for your AdWords campaign, then comparing your actual performance against these goals so that you can gauge your success.

10. Entering the Content Network without Modifying Bids
The AdWords platform has recently given advertisers the ability to set different bids for the content network than for the search network.
If you don't set different bids on the content network for your keywords, you'll be paying more than you should be for each click. Lower the prices on certain keywords, and you'll notice that the number of clickthroughs you'll receive will remain the same as at the higher bid.
Copyright (c) 2008 Leighton James.


------------------------------
Leighton James knows the Secret to Google Adwords.
He Has Even Offered To Set Up An Optimized Adwords Account For You!
Stop Losing Money With Adwords NOW
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Google Adwords is a highly well known and widely used online advertising program that helps an Internet Marketer to succeed within a short span of time. We take a look at some useful strategies to succeed while using Google Adwords.

Google Adwords is the most popular and sophisticated pay-per-click programme for advertising on the internet. Unlike regular search engine listings, which are free listings according to "relevance", as defined by the particular search engine involved, Adwords are small text ads which usually appear to the right of the unpaid listings. Advertisers bid on specific "keywords", which determines where the ad is displayed. However, unlike other search engines, where placement is completely determined by the amount of the bid, Google uses a complex calculation which also takes into the account the popularity of the ad. Thus, an ad which gets clicked on a lot can end up in a better position than one with a higher bid. That's how Google rewards the ad for relevancy, so it pays to create an ad that will invite clicks.

Advertising with Adwords has many advantages. First, the ad is displayed immediately, as opposed to waiting for sites to show up in regular listings, which can take months. This is because Google chooses on which site to advertise and not the advertiser. Second, these ads can be highly targeted, meaning you can make sure you're only paying for clicks by customers who are sincerely interested. Third, Adwords allows you to run several ad campaigns simultaneously, so you can test the results and experiment on the fly to constantly improve the quality of the ads. You can even track the "conversion rate," or the actual number of sales generated by a given ad. This is highly important for PPC marketing.

The primary step is to come up with the most effective list of keywords. This is extremely important, because if you bid on the same ones everyone else is bidding on, you will end up with very expensive clicks. You can use any of the many keyword search tools available (wordtracker.com has a popular one) to determine which keywords have lots of searches but not too much competition. You could also use AdWords Analyzer software for this purpose. If you bid on enough low-cost keywords, you can do as well or better than if you had placed an expensive bid on a popular term. You can also place a limit on your budget, so that you can control how much your total expenditure is per month. You can also specify certain words you do not want included, so that you don't attract a lot of clicks from people looking for something related that you don't offer.

If you are starting out with Google Adwords, I will teach you a fairly simple technique that will save you from spending a lot initially on clicks. Under Networks where your ads should be shown, you need to disable Content Network and activate only Search Network. Normally, you get more targeted visitors with Search Network compared with Content Network. When you are dealing with more targeted visitors, then your click through rate (CTR) will increase and wasteful clicks can be avoided.

The Google Ad itself consists of four lines: a title of no more than 25 characters, a description with two lines of up to 35 characters each, and a line for your URL, also limited to 35 characters. The title is what really attracts attention. It should include the keyword you're targeting, and should be as striking as possible so as to stand out from the crowd. If it's truly attention-getting, it will get more clicks than other, duller ads higher up on the page. Some suggest that it should be in all caps but Google TOS does not allow it, and include a price if possible.

The description should include the USP - Unique Selling Proposition for your product, and also include enough information to discourage clicks by unqualified customers. Make sure they know what you're selling and what to expect, as well as what sets you apart from the competition.

Finally, make sure the URL listed in the Google Ad takes the visitor to the most relevant page in your site for what they're looking for. Make sure the link is up to date and functioning correctly.

That's it in a nutshell, although the nuances are quite a bit more complex than we can deal with here. Many resources are available on the net which go into greater detail. But now that you understand the basics, you should be armed with the information you need to explore one of the most potentially lucrative marketing tools on the internet.

The great news about using Google Adwords is that a website is not a must. Anybody with a little ingenuity and some imagination can succeed in making money using Google Adwords. But, let me also add here that having a website is, definitely, a distinct advantage even though it is not a necessity because of another extremely popular concept known as squeeze pages. Through squeeze pages, your revenue potential through PPC marketing increases exponentially.



--------------------
By V.K. Rajagopalan
Before you make a beginning with Google AdWords, read Rajagopalan's article, Drive Targeted Traffic using Google Adwords and Beating Adwords Ebook Review from his website, this will give you the necessary grounding. Free Article Directory - Search And Submit Articles.

Google Adwords is a very effective form of internet marketing. When designed properly, you can gain access to a large segment of internet users. And, you can access a highly targeted market.
Major components of Google Adwords are the ads and the keywords. Lets take the ads first, the ads are constructed with four lines.

• The first line is the title and contains a maximum of 25 characters. Usually the title contains a major keyword or key phrase. Always mention what you are offering in the title.
• The second line should mention benefits to the shopper; why he or she should buy from you rather than the other guy. Google gives you a maximum of 35 characters to highlight the benefits of your product or service.
• The third line can continue with some benefits but it should contain a call to action i.e.buy, sign up , etc. Again you have a maximum of 35 characters including spaces.
• The fourth line contains the website's URL and the last line contains the URL of your destination page or landing page. This lets you determine what you want the shopper to see first and that first site must be relevant to your ad.
  

When a user enters a search query on Google.com, Google scans keywords on each webpage to see if that page matches the search. Google then shows the webpages that most relative to the word or phrase entered in the search. Google also displays ads in response to search queries. But with ads, Google scans the keywords that you've chosen to represent your business. When a user searches for keywords you've selected for your ads,your ads can appear next to the search results.

Preparing ads that will get shopper clicking can be difficult. However, with Adwords you will know right away if you are doing it correctly. The number of clicks and price of the clicks will tell you immediately.

Google Adwords provides you with plenty of help. Google allows you to put up as many ads as you want . This way you can compare the results and select the most effective ad. This is called split testing and that can be expanded to the landing page as well. In fact, Google has a routine allowing optimizing multiple variables in the ad and in the landing page. How that works is beyond the discussion here but will be described in a later article.

Writing relevant ads depends upon the keywords and phrases. So how do you get those effective keywords? Start with what you and only you know about your business or product. These keywords of course are related to your business are product. Guess at how people would request your product or service and then you will have a good start at selecting keywords and phrases. Here again, Google helps. Google has a keyword tool that generates keywords from the few words that you might think of initially.

The tool not only gives you suggestions of many other keywords but it will provide you with estimates of the traffic and cost per click level. These are only estimates but the data utilized to calculate those estimates comes from Google's giant database.

Another keyword tool beyond Google is Wordtracker. In Wordtracker, you can input a root word and it will generate many possible keywords. It also has a comprehensive keyword research capability. Each keyword is evaluated for daily traffic and competition. After you select one level of a keyword, wordtracker allows you to dig deeper and locate more targeted keywords and phrases. Targeted keywords and phrases are really important for achieving profitability.

Utilizing the keyword tools available, you will probably end up with more than enough keywords and you can then began to narrow your selection to the most cost effective ones for your business. Usually two to three words or phrase is best for any one ad group. That number will be easier to control and monitor and is more likely to generate a higher conversion rate. I'ts not the number of click that you are interested in but it is the number of clicks you convert into a customer that counts. The most cost effective utilization of Google Adwords is getting the best Quality Score for each keyword or phrase. We will discuss how to do this next time.
Copyright (c) 2008 John Lane


------------------------
John Lane, MBA
Specializes in profit strategies for internet affiliate marketing programs
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When you embark on your first PPC journey, you need to keep a small number of keywords at first. Keyword lists that are thousands of words long should be left to the more experienced PPC marketer. Ideally, a beginner should use around 100 targeted keywords, anything more will probably prove too cumbersome for you to manipulate. If you can't harness the power of large keyword campaigns, they will suck your bank accounts dry.

There are some very simple free techniques that you can use to find targeted keys words with low competition. One process of finding low competition niche keywords utilizes Google and excel. More specifically you want to use Google's keyword tool, just type this into Google, and it will appear in the search results.

Upon landing on the main Google keyword tool page, you will find a white box(field) where you want to enter your particular keyword(s). Enter one keyword for now to get an idea of how this works, and press enter. After pressing enter, you will be directed to a page of keywords that will be closely related to the keyword that you entered.
For the purposes of what we want to do, you will need to scroll to the middle of the page where the text Add all 150 is highlighted in blue bold text. Below these words you will see the words download all keywords with text,.csv(for excel) and .csv. You want to click on .csv(for excel). By doing this, you will export this data into an excel spreadsheet. The data, which only appears as green bars on the main Google page, will be transformed into numeric data that has much more value for you.

Once the data is in the excel spread sheet, you can begin some simple analysis on it that will benefit your PPC campaign a great deal. In the excel spreadsheet, there are going to be columns of data, A-D. The columns are going to be, from A-D, Keywords, Advertiser competition, the previous month's search volume, and the average search volume.The two columns we are interested in are the advertiser competition and the Average search volume.
What we want to do is merge the data from these two columns to give us a number that we can work with. So what we need to do is take a generalized average of these two to get a number which we will compare to a predetermined benchmark. Sounds a little odd, let me explain a bit more completely, and hopefully you will understand. All of these numbers are in decimals on a scale ranging from .00 to 1.
The higher the number, the more competition there is(as expressed by the advertiser competition numbers) and the higher the search volume(as expressed by the average search volume). Ideally, we want low competition with a decent search volume to target lower cost high converting keywords.
So, to find these keywords we use a general benchmark number that will determine their competition and volume level. If the keywords exceed the benchmark, we leave them be, if they hit right around the benchmark, or fall below it, we want to capture them and include them in our PPC campaign.

To get our figures, which we are going to compare to a predetermined benchmark, we are going to take an average of the advertiser competition column and the average search volume column. We want to do this for all the keywords that have been exported to the excel file. And the way we do this is by typing in a simple command in excel and copying the command down throughout the related boxes.
So to start, we find box E2 which should be blank, this is the first box to the right of the first value in the avg. search volume box. So, within this blank box you want to type=average(D2,B2). This will automatically give you an average of those two numbers in this E column row when you close that last ).
Now, to get all the averages for every keyword you simply want to click on that box(E2) and pull down on the box while you hold in right click. The boxes should fill in with color when you drag down to the last box(nothing will be in them yet). Then, when you have filled in the boxes with color up to the last box you want to lift your finger off the right click. When you do this all the averages will appear in the boxes. You basically just copied the function down through the boxes. So now we have all these averages.
What do we do with them, what do they tell us?

Well, a good benchmark average is around .50. This will give us a reasonable competition level with good search volume. So we compare these averages to anything that falls around .50 and below. Anything that goes above .60 we want to avoid to start out with, because it will probably be too expensive to bid on. So now compare all the averages in column E to the predetermined benchmark of .50. Whatever falls below .50 or, .55(to possibly get some more data) we want to keep. Take all the keywords that meet this criteria and copy them into a notepad .txt file. (There are faster ways to do this but they take some learning of excel functions that you may not know yet.)

So now we want to take these keywords that fell below or right around the benchmark and plug these back into the Google keyword tool and hit enter. Now go back through the entire process that we just did to get the keywords we just plugged into the Google keyword tool.
You are going to want to take the average again of the two columns mentioned above, then get all the averages of all the keywords by draggin the first box down, and then compare again to a benchmark of .50 or .55. But now, because we found some more targeted keywords to work with(as a result of the first exporting of data to excel, and taking the averages to compare against the benchmark) we should have more keywords that hit right around the benchmark and below it. This is because we are working with more targeted and hopefully lower competition keywords. We are finding yet more targeted keywords related to the first set we found. This should produce a larger list of keywords that meet our benchmark. So now we can take the words that meet the benchmark here, and we can use these in our targeted PPC campaign. You will want to sort through this list of course, and make sure the keywords are well suited for the particular items that you are selling. This method will get you headed in the right direction for your PPC campaign.

To get started on your campaign get some free Adwords credits And check out web hosting reveiws from all the major web hosting providers .

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by Ron Santos
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Google's AdWords PPC program allows you to select if you want to run your PPC ads on the content network, the search network, or both.

Do you know the difference between Content and Search networks?

When you elect to have your ads shown on the search network, they'll appear on the right hand side of the search results page when someone performs a search at the Google search engine.

If you choose to have your ads shown on the content network, they'll appear on different websites that are enrolled in the Google AdSense program. You've probably visited websites that have ad blocks with an ID tag that says Ads by Google - those are AdSense ads and they're paid for by AdWords PPC advertisers.

When your PPC ads show up on the content network and someone clicks your ad, Google charges you the bid price for that click and shares a portion of that revenue with the website owner.

Although many advertisers shy away from using the content network, there are distinct advantages, depending upon what you expect to achieve with your PPC campaign.

If you're giving away a free report to prospective customers, you may want all the exposure you can get. In that case, the content network may be just what you need. Your ads will appear on a wide variety of websites and the number of visitors you receive may increase significantly.

On the other hand, if you're in a highly competitive market where you have to bid a substantial amount for each click, you may want to stick with the search network instead.

The general idea here is that you'll generate clicks that are more targeted on the search network. After all, the prospect is actively searching the topic related to your keywords, so he's already expressed an interest.

The content network, however, can cause your PPC ad to be shown to viewers that aren't really interested in your product, but they may click your ad just out of curiosity. If your bid for clicks is fairly high, you could be wasting a lot of money with little potential gain.

Another problem with the content network is that ads shown are selected by Google's interpretation of the website's topic. This interpretation is done by a software algorithm and sometimes the software misses the mark. Have you ever visited a website that's clearly about a certain subject, but the AdSense ads are about something totally different?

If you're paying for those curiosity clicks for ads shown on unrelated sites, a sizeable portion of your advertising budget can be wasted.

If you're PPC campaign is based upon fairly low priced keywords and your product has a wide market with general appeal, the content network might be the best choice, since it will give you the most exposure.

As mentioned above, you can choose the search network, the content network or both. AdWords also allows you to specify different bids for each network, so you can pay a lower amount for clicks that come from the content network and save a few bucks while still getting maximum traffic.

Carson Danfield is an "Under the Radar" Internet Entrepreneur who's been quietly selling various products for the last 8 years. Although you've probably never heard of him. there's a good chance you've visited his websites in the past and even purchased some of his products.

Did you know that it's possible to get $2885 worth of PPC advertising for free? It's true and you can find out how to do it - Want FREE Pay-Per-Click Advertising? Free Download here.
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You've heard the stories. Click fraud has run rampant on Google, Yahoo, and MSN. This is evidenced by the numerous law suits that have been filed. One of the most notable cases occurred this year when Google settled their own click fraud case to the tune of 90 million dollars. In fact, Google and Yahoo have each settled a class action lawsuit filed by marketers.

Click Fraud - What It Is?
So, what is click fraud and how does it occur? Wikipedia provides us with a definition:

"Click fraud occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating an improper charge per click. Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud whether they like it or not."

However, I would like to simplify this definition. Click fraud is a crime, plain and simple. Cybercrime, however, is hard to track. Law enforcement has only just recently started focusing on the threat of click fraud.

Click fraud is now being targeted by some of the industry's biggest names. This movement has both the American court and government system involved. Business Week recently announced that major brands including Expedia.com and mortgage broker LendingTree.com planned to go public with their disputes over click fraud in late September.

Who can blame them? When it's your money that's going out the door, you need to be asking questions. Unfortunately, Google and Yahoo haven't come up with many answers. They have certainly paid lip service, indicating that they have systems in place to deter it, but the click fraud numbers continue to rise.

The Threat to a Popular Advertising Model

The Interactive Advertising Bureau estimates that 20 to 35 percent of ad clicks are fraudulent. The multi-billion dollar search industry is under attack and the problem is not going away anytime soon. Advertisers are being cheated and the search engines appear to be sitting on the sidelines, leaving much of the responsibility for detecting click fraud with advertisers, the majority of whom lack the tools and knowledge to detect it.

The high level of click fraud has undermined advertisers' confidence and some have even pulled their entire ad campaigns. For small to medium-sized businesses click fraud effectively erodes ROI, impacting the bottom line and future marketing initiatives.

Click fraud is also the single biggest threat to companies like Google and Yahoo, whose digital empires are largely dependent on their advertising revenues. Google's $6 billion-a-year advertising business is especially at risk. Despite the threat, or maybe because of it, Google is saying little about click fraud and the pay-per-click concept as a whole.

While Google maintains its silence, many advertisers and savvy online entrepreneurs wonder where pay-per-click is headed. Click fraud threatens to destroy the very business that Google thrives on. In fact, click fraud losses have surpassed the total loss attributed to credit card fraud in the U.S.

Do the current click fraud problems have the power to slow the growth of pay-per-click search advertising or even bring it to a screeching halt?

Well, that's hard to say, but the industry as a whole is certainly being crippled by this problem. Pay-per-click may not be the future. Many advertisers are now starting to look at advertising options that offer an uncorrupted alternative. Flat-fee advertising, pay-per-percentage, and pay-per-action are all possibilities, but there is one alternative in particular that deserves attention.

This search engine advertising model was first put forward by ExactSeek.com and then promoted through the ISEDN (Independent Search Engine & Directory Network) which ExactSeek founded in June, 2005. The model promulgated by ExactSeek and the ISEDN does not eliminate click fraud but does eliminate the cost associated with it.

How the ISEDN Model Works

The ISEDN charges a flat fee for advertising, making click fraud a pointless endeavor for scam artists, "paid to read" rings and cutthroat competitors. Your competition could click on your ISEDN listings all day long and it wouldn't cost you a single penny more than what you originally paid.

$3-$4 provides you with an entire month's worth of advertising across a network of 235+ search engines and web directories. If you choose to buy in volume, you can even expect some significant discounts.

Let's face it, pay-per-click advertising is expensive. There are a number of companies who spend $5,000 to $10,000 per month on paid search marketing. Competition is fierce with many keywords costing $5 per click or more.

The problem is then compounded when you consider that 20 to 35 percent of those advertising dollars are wasted on fraudulent clicks. Just imagine. If you are paying $1,000 dollars per month to advertise on Google, $200 - $350 of those dollars are wasted on click fraud.

If you want to lower your click fraud costs, you need to buy click fraud monitoring software, which is quite pricey. Unfortunately, few click fraud monitoring companies target small to medium sized businesses.

The ISEDN offers an affordable alternative that charges a one-time, flat fee. The initial cost is the only cost.

Within this unique advertising model, the sale of any keyword or phrase is limited to 30 advertisers. Regardless of whether a keyword term is sold 5 or 30 times, ads rotate within the SERPs and throughout the ISEDN. The rotation ensures that every ad appears in the top 10 search results. In the worst case scenario, a listing would appear on the first page of results approximately once out of every 3 searches.

Of course, you can't expect the same exposure provided by Google or Overture. Google alone receives millions of searches per day. However, if you are looking for a consistent return on your investment without wasting a penny on click fraud, then the ISEDN provides an affordable and lucrative solution.

Not to mention, the ISEDN is growing every day. An average of 3- 5 search engines are added every week. As the network continues to grow, your ad automatically receives more exposure.

This program gives advertisers the benefit of advertising with smaller search engines on a massive scale without the fear of click fraud and without the hassle of managing multiple advertising accounts. For more information on the ISEDN, visit here.

Summing It Up
The rules in search engine advertising are shifting and the winners are adapting.

As for Google, Yahoo, and MSN, you can definitely expect to see some changes being made with their paid search programs in the near future. Cybercrime is still a crime and law enforcers are finally starting to take these problems seriously.

The pay-per-click model is inherently flawed and must be altered to survive. Google and the other major search engines know that their business will be crippled if they do not adapt. The challenge for them is how to adapt and still maintain those multi-billion dollar bottom lines.

Fortunately, there are individuals, groups, companies and organizations more interested in finding and providing solutions to the problem of click fraud than in propping up a flawed concept. Those leading the fight against click-fraud, like the ISEDN, may never see 10 figure bottom lines like Yahoo or Google, but the revenue they do make won't be based on fraudulent clicks and at your expense.



-------------------------
About the Author:
Kim Roach is a staff writer and editor for the SiteProNews & SEO-News newsletters. You can also find additional tips and news on webmaster and SEO topics by Kim at the SiteProNews blog (http://blog.sitepronews.com/). Kim's email is: kim @ seo-news.com

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Why does Google Adwords Want $10 Minimum Bid? This is a question I hear all of the time.

You've spent time and money researching a market, more time and money putting a website together for that market and your ready to go live. You decide to give Adwords a shot because you've heard so many great things about it. You sign up and begin creating your account, getting excited with anticipation off all that high quality traffic your about to get. You put in the keywords and Boom! Google adwords gives you this message "Increase quality or bid to $10.00 to activate" What is going on here!!?? What a scam.

The thing about Google is they reward relevancy and penalize websites that are irrelevant. Who decides whats relevant and what's not? Google does based on it's algorithm from Google Bot. I have used $10 minimum bid as an example, it could be $5 or a $1 minimum bid. Your minimum bid should be cents not dollars.

How do you make Google Bot your friend? Make your website relevant in Google's eyes. This is done by a 3 pronged attack. First make sure your ad groups are "themed" around 1 keyword with variations.

For instance adgroup name -
--------------------
Discount Laptops
--------------------
Keywords:
discount laptops
cheap laptops
affordable laptops
really cheap laptops

By doing this your account is organized into a tightly knit group of keywords that makes it easy for you to write ads for. When you write your ad Google loves it when you use the keywords in your ad and so do searchers. This is an essential step in lowering your minimum bids.

Cheap Laptops
Discount laptops to fit
your budget. Free shipping
http://www.example.com/

Google will consider this ad highly relevant to your ad group's keywords. Google will also bold any keyword that the searcher typed, in your ad. Which will catch your prospect's eye. In the above example if a searcher typed the keywords 'cheap laptops' all instances of the words cheap and laptops in your ad would appear in bold.

Using the keywords on your landing page

Google and searchers love this also because you are focusing your landing page around the keywords that have been searched both Google Bot and the searcher will consider this very relevant, provided your supporting content stays on topic. This technique will increase your Quality Score which in turn will lower your minimum bids.

Lets recap the three pronged attack for lowering your minimum bids.

1. Tightly "themed" ad groups
2. Keywords in ad
3. Keywords used on landing page


------------------
About author
Robert Walter has been successfully marketing online for over 6 years.
Learn the guerrilla marketing tactics for Adwords with these Killer Adwords Guides
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When you're entering keywords into your Google AdWords campaigns, you have choices as to how AdWords interprets those keywords to show your ads. These choices can have a dramatic effect upon the success or failure of your advertising campaigns.

Make the right choices and you can see lots of traffic and orders. Make the wrong choices and you might see little or no traffic, or worse yet, lots of paid traffic but few if any sales.

There are horror stories of hopeful entrepreneurs who have wasted hundreds or even thousands of dollars with pay-per-click advertising, with little or nothing to show for the effort and money they've expended. Don't put yourself in such a position by not understanding the keyword matching options!

There are three types of keyword matching settings you can specify for your advertising campaigns. Each of the settings comes with its own unique set of features of operation.

Broad Match

This is the default setting and if you just enter your keywords as-is, this is the keyword match setting that will be used for displaying your ads. Broad match will trigger your ad to be displayed whenever your keywords appear anywhere within the search query.

For example, if you're targeting the key phrase video games, your ad would be shown anytime the search query contains those words, in any order, even if additional words are in the query. Under the broad match, even someone who searches for the phrase video warez free games, will trigger your ad to be displayed. If you're trying to sell video games, you probably don't want clicks like this. You'll be paying for clicks that are not likely to be worthwhile for your business.

Using the broad match setting will very likely get you the highest number of clicks, but you'll also be subject to getting the least targeted clicks. Be careful when using broad match - you could easily blow your entire advertising budget on clicks that don't produce sales.

However, there may be certain cases where you actually want lots of clicks, even if it doesn't mean an immediate sale. For example, if you're giving away a free ebook or report to build your mailing list, the broad match option may indeed be your best choice.


Phrase Match

By placing quotation marks (") around your key phrases, like this "video games", you'll be selecting the phrase match option. This option will trigger the display of your ad by any query that has those exact words in that exact order.

Searches for free video games, download video games, video games cheats or design video games would all trigger your ad, but free games video or cheat games video would not trigger your ad.

Phrase match will generally bring you less traffic than broad match, but the traffic you do get will be more targeted.

Exact Match

You select the exact match option by placing square brackets around your key phrases, like this [video games]. By using the exact match, your ad will only be triggered when the search query contains your exact key phrase and only your exact key phrase, in exact order.

In this example, your ad would be displayed with the search query video games. If someone searches for free video games or even video game (instead of video games), your ad will not show. The match has to be exact.

The exact match option will usually generate the fewest clicks, but the resulting traffic will be the most targeted of all the key phrase matching options.


Which Matching Option is Right For You?

It all depends on what you're trying to accomplish. If you're giving away a free sample or report and you want to get as many clicks as possible, use the broad match option. If you're in a highly competitive and therefore costly business, you'll probably want to go with the exact match option. If you want to play the middle ground, you can try the phrase match option.

Carson Danfield is an "Under the Radar" Internet Entrepreneur who's been quietly selling various products for the last 8 years.

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Google’s AdWords program is the dominate force in Pay-Per-Click (PPC) advertising. With AdWords and most other PPC programs, you can get your ad displayed quickly and start generating traffic to your website almost immediately.
But writing PPC ads can be tough. For one thing, you don’t have a lot of space, so every word has to be powerful and lead prospects to take the desired action – to click on your ad.

PPC ads are sort of like the classified ads you see in the newspaper. They’re short and to the point. Your PPC ad needs to tell enough to generate a click – that’s it. That’s the whole function of your ad, just to get the click. Don’t try to sell in the ad – that’s the job of your website.

The following guidelines, although directed at writing ads for Google’s AdWords, are applicable for most all PPC ads, such as Yahoo and others.

With AdWords, you get a total of 4 lines of text:

1. Title – 25 characters maximum (spaces count too)
2. First Text Line – 35 characters maximum
3. Second Text Line – 35 characters maximum
4. Display URL – 35 characters maximum
   

Title
This is the most important part of your PPC ad. It must instantly grab the viewer’s attention and get him to read the rest of your ad. In essence, the title is an ad for your ad. Try to include your keyword in the title and it will show up in bold letters, drawing further attention.
Use powerful words in your title, like ‘Discover’ instead of ‘learn’, or ‘Revealed’ instead of ‘show’. Remember, you only have 25 characters, so make each word count.

An easy way to get started is to write your title without size constraints – just say what you want to say. Then work on shortening it down to the size allowed. Although writing a compelling title may seem like a major effort, it is the most important part of your ad, so take whatever time you need to get it right.

First Text Line
Use this line to show your most powerful benefit and make it appealing at the emotional level.
As an example, if you’re selling a weight loss product for men, you’d play up the angle that his new look will enable him to attract lots of beautiful women. He’ll have more dates than he can handle.

Second Text Line
Here, you’ll present another benefit of your product, but you’ll appeal to your prospect’s logical side. Show him how the health benefits of your weight loss product will help him to feel better or live longer or be able to wear the latest styles. Essentially, you’re giving him the logical reasons to purchase your product.

Display URL
The display URL is valuable space that’s routinely ignored by PPC advertisers. Although many marketers don’t think of the display URL as an actual part of the ad, it can and should be used as an active part of your overall ‘call to action’.

Instead of ‘weightloss.com’, use ‘WeightLoss.com/FastTrackSuccess’ or something similar.

Capitalize the individual words in the URL to make them stand out and create a landing page with a descriptive and desirable name. If you can put your keyword in the display URL, so much the better.

The point here is that you can use the display URL to further draw attention to your ad and get more clicks.

Sometimes, less really is more –

Many people conclude that the small amount of space available for PPC ads is a serious impediment to success. However, consider this – If you were advertising your weight loss product in a health magazine and your competition is a big company with a huge budget, your little ad would be overshadowed by your competitor’s full page color ad. However, with PPC ads, everybody gets the same amount of space, so your creativity can go a long way in stomping your less imaginative competitors.

Carson Danfield is an "Under the Radar" Internet Entrepreneur who's been quietly selling various products for the last 8 years. Although you've probably never heard of him. there's a good chance you've visited his websites in the past and even purchased some of his products.

Did you know that it's possible to get $2885 worth of PPC advertising for free? It's true and you can find out how to do it - Want FREE Pay-Per-Click Advertising?
Free Download at Traffic-Trix.com


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All the hype about the sale of Weblogs Inc. to America Online (AOL) has given rise to the now famous question – How much is your blog worth? In acquiring Weblogs Inc., AOL has provided some concrete metrics to future valuation of blogs. How much will traditional media be willing to pay for a blog? Conversely, how much would you sell your blog for?

AOL-Weblogs Inc. Deal – Benchmark for Future Blog Valuation

Weblogs Inc was established by Jason Calacanis and Brian Alvey in 2003. It is a network of blogs which includes under its wings successful blogs such as Engadget and Autoblog. Jason Calacanis pointed out that Weblogs Inc. earns in excess of $1 million yearly in Google Adsense revenues alone.

AOL purchased Weblogs Inc. for a confidential sum assessed at somewhere between $25 - $40 million. After said purchase, Tristan Louis came up with a blog valuation scheme based on the deal. He created a chart of blog value using the value of each inbound link to Weblogs Inc. as the basis. It is common knowledge that blog readers follow links. Search engines also act as users and primarily determine blog quality rankings based on linkage data thus direct and indirect value links are a great proxy for value measurement. In the blogosphere, conversations that nurture connectivity represented by links and indexes like Technorati give a vantage view of the value of a blog.

Tristan Louis itemized the publicly available data (list of blogs indexed) at Weblogs Inc. network including the number of inbound links (Technorati blog numbers) per blog divided by the purchase price to determine the value of an inbound link to a blog. At the rumored price of $25 million, the estimated value is $ 564 per link. At $30 million, it is $677.57 per link and $903.42 at an acquisition price of $40 million. Interestingly, the consumer segment chalks up the biggest percentage of linkage. Engadget represents over a third of the overall network traffic.

Applying Tristan Louis’s Weblogs Inc, sale, Dave Winer has also sold http://Weblogs.com to Verisign for a rumored price of around $2 million. Blog entrepreneur Nick Denton, founder of Gawker Media has signed a deal with VNU Media to publish Gizmodo (gadget blog) across Europe in six languages. VNU Media is a leading worldwide information and media company which owns ACNielsen, Billboard, The Hollywood Reporter, among others. With this deal, blog publishing has hit big time.

However, the value of a blog is not calculated based solely on links using AOL’s purchase of Weblogs Inc. Jason Calacanis, the man behind Weblogs Inc., disputed using links alone as proxy for the value of the blog network. He reiterated that the acquisition price was based also on the ever reliable revenue, earnings, management and other metrics.

Tristan Louis based his valuation scheme on links to a blog but he also acknowledged the significance of technology, talented management team, financial performance and growth. There is direct correlation between links, traffic, revenue and earnings capacity of a blog or blog network but it takes sound management to maximize all these potentials.

Value of a Blog – Some Metrics to Consider

How much is your blog worth? There is no one standard gauge yet. But one way to measure the value is to look at certain factors to gain a better perspective on how to measure the future value of a blog.

Aside from number of links as mentioned earlier, traffic level is a key factor in determining blog value. Highly trafficked blogs definitely have a bigger potential for earning compared with those blogs with few readership. A blog’s success is highly dependent on visitors/readers. However, ascertaining the value of traffic is a thorny issue. Some bloggers value traffic anywhere from $3 to $10 per hit a day. From this data, a blog with 2000 unique visitors (page views) would be worth between $6000 to $20,000. The downside to this valuation approach is that some traffic is more valuable than others. A personal blog might have 1000 unique visitors but more difficult to convert to revenue than a blog with 1000 readers that blogs on the topic of digital cameras.

Aside from diverse traffic streams that come from bookmarks, direct links or RSS subscribers will make risk of losing traffic low. Social bookmarking sites are inching their way to becoming prime sources of traffic, with peer referral at times carrying more weight than search results. There are a number of well known bookmarking sites you should link to. Top bookmarking sites include Furl, http://del.icio.us, Diggs, to name a few. By leaving an RSS (Really Simple Syndication) feed, you can feed you readers’ desire for information. Visitors can get automatic updates whenever you provide new content. Having a fairly good base of bookmarkers and subscribers ensure a steady flow of fans and repeat readers – the all-important traffic.

In the blogosphere as in any other field, revenue or earnings is a major focus. a logical approach to blog valuation would be to base its worth upon current and projected earnings, assuming that your blog is earning something to start with. Again, there are varying views on how to use current earnings to measure a blog’s value.

Some bloggers opine you should expect six to eight months earnings as your blog value. A blog with a daily income of $150 would be worth between $27,000 - $36,000. Still, others determine a blog’s value as being two years of current earnings. A blog earning $150 a day would be worth $108,000. Again, there is a huge disparity between these methods of assessing value. Having diverse streams in the form of multiple affiliate programs also increases blog revenue. An affiliate program is an advertising model in which a blog owner markets via his blog a given product, on behalf of another company. The blog owner is reimbursed a percentage of all sales sold thru his affiliate link. Reimbursement rates can vary from 1% and upwards. Google Adsense is a prime example.

Visitors access blogs throughout the Internet primarily through search engines. If your blog does not have a post appearing in the top ten search engine rankings, the chances of visitors reaching your blog is low. A blog’s presence on relevant search engines is a significant medium for maintaining a blog’s success. Search engine ranking and pages indexed in search engines is critical for generating traffic to a blog. Having your blog among the top results of a search or receiving a high Google PageRank (a system for ranking blog posts) would increase your blog’s overall value.

High quality content will always be a key factor for determining a blog’s value. As has been said time and time again – Content is King. Moreover, search engines can only “read” a blog. What attracts a search engine are the words, the content of a blog that explains, informs, shares and educates readers. Good content increases blog value.

All these aforementioned objective metrics can be considered in assessing the value of a blog. Added to all these, a talented management team behind a blog, its underlying tools and blog technology in use can further help to estimate the future value of a blog.


-----------------
Danny Wirken
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In many webmaster forums, you are likely to come across this question: "How can I make money with Google Adsense?" Google Adsense is arguably the most popular pay-per-click advertising program today. Many webmasters are earning considerable money by displaying Google Adsense on their sites.

Yes, it is very possible to make money with Google Adsense. There are several effective and proven ways you can do this. The best part is that they are not complicated ways; they are in fact very simple and easy to implement. Of course, exactly how much you make from Google Adsense largely depends on how much effort you put into your sites. Don't fall into believing that you can make money from Google Adsense overnight. Like other types of work, you need to spend time as well as have the commitment and perseverance.

With all that said, you will learn three effective ways you can generate cash with Google Adsense -- through niche sites, forums and blogs.

Niche Sites: Targeted Market Equals Targeted and Higher Adsense Clicks

The word "niche" is today's buzz word. A niche is a specific market you want to focus on. If you are in the antique business, exactly what kind of antique do you deal with? Are you in the antique furniture business? antique dolls? antique cars? That's your niche.

Niche websites are sites that are focused on very specific markets or audience. Instead of a broad category, you narrow down into a target market or audience. For instance, a guitar website can be further made specific and focus on Fender Stratocaster guitars. People who are into Fender Stratocaster guitars are your target audience. Google Adsense ads that appear on this particular niche website appeal to your target audience and visitors. By being specific, you can generate higher clicks to your Google Adsense, which translate to higher Google Adsense earnings.

If you want to maximize your Google Adsense earnings, put up several niche websites instead of one website devoted to a broad category or topic. Instead of putting up a website about cars, put up several small websites focused on car repairs, care restoration, antique cars and such. By narrowing down your website's focus, you can attract targeted visitors who are likely to click on your Google Adsense ads.

Forums: Placing Google Adsense Ads that Stand Out

Do you run a highly active forum or online discussion board? If your forum receives a lot of traffic and has many members who regularly participate in online discussions, you can monetize your forum pages by inserting Google Adsense in them. While forum users are known to be "ad blind", you can insert Google Adsense codes smartly.

For instance, you can make your Google Adsense ads stand out by using very bright colors. On niche sites, it is recommended that your Google Adsense ads blend in with the site. In online forums, however, you can make money with Google Adsense by making the ads stand out. You can also make Google Adsense appear after a certain number of posts. Many forum owners have discovered that Google Adsense ads placed at the bottom of the last post on every page generates a lot of clicks.

Blogs: Easy to Monetize with Google Adsense

Today, many are able to establish an online presence and have their voices heard. They do this by creating and maintaining their own blogs. In the last two years alone, literally hundreds of thousands of blogs have cropped up. Blog software like Wordpress and blog networks like Blogger make it easy for anyone, even the least techie, to set up his or her own blog and make money from it. There are bloggers who are reportedly making four-, five- and six-figure yearly income just by placing Google Adsense on their blogs.

Since Blogger is owned by Google, people with blogs on Blogger can easily integrate Google Adsense into their account. Even if you don't have an account with Blogger, you can still make money displaying Google Adsense ads on Wordpress-powered blogs hosted on your server or third-party host. Blog software like Wordpress have Google Adsense plugins. This means you can easily insert Google Adsense ad codes in your blog posts with just a click of a button.

To make the most out of your Google Adsense ads, it is recommended that you place a Google Adsense unit after each of your blog posts. If you are posting a long article, consider placing a Google Adsense unite in the middle of the article. And if you technically inclined (or you aren't afraid of a challenge), you can insert Google Adsense codes into your blog template. Do it this way and your Google Adsense ads will display on all your blog pages.

There you have it -- three ways you can generate cash from Google Adsense. Niche sites, forums and blogs are only three of the many ways you can make money from Google Adsense. If you are new online, start with a blog. Create an account on Blogger.com and test out the waters. As you become comfortable and acquire more technical skills, you can advance to creating niche sites and starting your own online forums and monetizing with Google Adsense.



-----------------------
George Chao
http://www.digitalexcellent.com/adsense
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Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that's just one of 7 Benefits. Telling search engines about new pages or new websites use to be what the submission process was all about. But major search engines stopped using that process a long time ago.

Google has for a long time depended on external links from pages they already know about in order to find new websites. For webmasters and website owners Google Sitemaps is the most important development since RSS or Blog and Ping, to hit the Internet. Using RSS and Blog and Ping enabled webmasters to alert the search engines to new additions to their web pages even though that was not the primary purpose of these systems.

If you've ever waited weeks or months to get your web pages found and indexed you'll know how excited we webmasters get when someone discovers a new way to get your web pages found quicker. Well that new way has just arrived in Google Sitemaps and it's a whole lot simpler than setting up an RSS feed or Blog and Ping. If you haven't heard of Blog and Ping it's a means by which it's possible to alert the search engines to crawl your new website content within a matter of hours.

If you're a webmaster or website owner Google Sitemaps is something you can't afford to ignore, even if you're also using RSS and/or Blog and Ping. The reason you should start using Google Sitemaps is that it's designed solely to alert and direct Google Search Engine crawlers to your web pages. RSS and Blog and Ping are indirect methods to alert search engines, but it's not their primary purpose. It works now, but like most things it's becoming abused. Search Engines will find ways to combat the abuse as they've done with every other form of abuse that's gone before.
Abusing the search engines is a short term not a long term strategy and in some cases certain forms of abuse will get you banned from a search engines index.
You may also be thinking, don't we already have web page Meta tags that tell a search engine when to revisit a page. That's true, but the search engine spider still has to find the new page first, before it can read the Meta tag. Besides that Meta tags are out of favor with many search engines especially Google, because of abuse.

If talk of search engine spiders leaves you confused, they're nothing more than software programs that electronically scour the Internet visiting web sites looking for changes and new pages. How often the search engine spider alias robot, visits your website depends on how often your site content is updated, or you alert them to a change. Otherwise for a search engine like Google they may only visit a website once a month.
As the internet gets bigger every second of every day, the problem for search engines and webmasters is becoming evidently greater. For the search engines it's taking their search spiders longer to crawl the web for new sites or updates to existing ones.

For the webmaster it's taking longer and becoming more difficult to get web pages found and indexed by the search engines If you can't get web pages found and indexed by search engines, your pages will never be found in a search and you'll get no visitors from search engines to those pages.

The answer to this problem at least for Google is Google Sitemaps. Whilst still only in a beta phase while Google refines the process, it's fully expected that this system, or one very similar, is here to stay.

Google Sitemaps is clearly a win-win situation
Google wins because it reduces the huge waste of their resources to crawl web sites that have not changed. Webmasters win because they alert Google through Google Sitemaps what changes or new content has been added to a website and direct Google's crawlers to the exact pages.
Google Sitemaps has the potential to speed up the process of discovery and addition of pages to Google's index for any webmaster that uses Google Sitemaps.

Conventional sitemaps have been used by webmasters for quite some time to allow the easier crawling of their websites by the search engine spiders. This type of sitemap is a directory of all pages on the website that the webmaster wants the search engines or visitors to find.
Without sitemaps a webmaster runs the risk of webpage's being difficult to find by the search engine crawlers, or never being found at all.

Do I need Google Sitemaps if I already have sitemaps on my websites ?

Google Sitemaps are different to conventional sitemaps because they're only seen by the Search Engine Spiders and not human visitors. Google Sitemaps also contain information that's only of value to the search engine in a format they understand.

Creating Google Sitemaps in 5 steps :

1. Create Google Sitemaps in a supported format ( see end of article )
2. Upload Google Sitemaps to your Web Hosting space
   
3. Register for a free Google Account if you don't already have one
   
4. Login to your Google Sitemaps Account and submit the location of your sitemaps
   
5. Update your Sitemaps when your site changes and Resubmit it to Google
   

From your Google Sitemaps account you can also see when your sitemap was last updated and when Google downloaded it for processing. It will also tell you if there were any problems found with your sitemaps.

Google Sitemaps can be used with commercial or non-commercial websites, those with a single webpage, through to sites with millions of constantly updated pages. However a single Google Sitemaps file is limited to 50,000 web pages. For websites with more pages, another Google Sitemaps file must be created for each block of 50,000 pages.

If you want Google to crawl more of your pages and alert them when content on your site changes, you should be using Google Sitemaps. The other added benefit is it's free.

If you're expecting this special alert process with Google Sitemaps to improve your Page Rank, change the way Google ranks your web pages, or in any way guarantee inclusion of your web pages, Google has made it clear it will make no difference.

Google Sitemaps web pages are still subject to the same rules as non Google Sitemaps pages.

If your site has dynamic content or pages that aren't easily discovered by following links, Google Sitemaps will allow spiders to know what URLs are available and how often page content changes. Google has said that Google Sitemaps is not a replacement for the normal crawling of web pages and websites as that will continue in the conventional way. Google Sitemaps does however allow the search engine to do a better job of crawling your site.

The Google Sitemap Protocol is an XML file containing a list of the URLs on a site. It also tells the search engine when each page was last updated, how often each page changes and how important each page is in relation to other web pages in the site.

Google Sitemaps 7 Benefits You Can't Ignore

1. Alert Google to Changes and Additions to your Website Anytime You Want
2. Your Website is crawled more Efficiently and Effectively
   
3. Web Pages are Categorized and Prioritized exactly How You Want
   
4. Speed up the process of New Website and New Web Page Discovery
   
5. No Waiting and Guessing to see when Spiders crawl your web pages
   
6. Google Sitemaps is likely to set the standard for Webpage Submission and Update Notification which will extend the benefits to other Search Engines
   
7. The Google Sitemaps service is Free
   

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Google Adsense is a structured way to earn good money out of what Google makes from its advertisers on Adwords. The way it works is that advertisers pay top dollar to get their ads listed on Google. Google gets paid on every click that happens on the ad. By distributing the ads on your website and mine, they stand to gain more exposure, regain advertising funds quicker and also pay us good money!

Why you benefit?
The reason Adsense has become so popular is because it allows websites like ours to earn good money from the commissions Google receives from advertisers. By just placing a couple of ads on the site, you can earn a good commission percentage. However, there are certain drawbacks that an Adsense program has.

What it can do for your site
One good thing about Adsense is its immediate ability to boost your page ranking and popularity on search engines. That way you tend to receive a lot of traffic to your affiliate site. Also, people with affiliate programs on their site can actually look at Adsense as an alternate way of supplementing their income. Adsense lets you monitor which ads are performing and earning you most income. They do this by placing some Javascript code into your site which monitors the performance. Most of the time the traffic that comes to your site will most likely not find what they are looking for, on your site alone. That's where Adsense helps you. Even if customers don't find what they're looking for on your site, they can still visit the ads sponsored by Adsense and help provide you additional income. It basically provides you an alternate path to earn money online.

The context
In order to make your Adsense program most profitable as part of your affiliate program, you need to ensure you have contextual and relevant ads placed on your site. Else it defeats the very purpose. You want customers to click on these ads if they don't find something on your site. Hence it needs to be closely related to your website theme and your own products. Most contextual ads are characterized by lots of clicks but poor conversion rates. So make sure to test these ads out before placing them on your site. Pros and cons Both affiliate marketing and Google's Adsense have their own pitfalls and benefits. Here we explain the pros and cons of each.

Google Adsense:

Pros:

• Good for informational sites which do not have associated affiliate products to sell
• It allows you to create a content page without worrying about updating the content
• Very scalable. Adsense sites are low maintenance which make these good for the upkeep of multiple sites.
  

Cons:

• Not a good income generator when considering long term opportunities. It's because mailing lists are best for building customer relations. In Adsense you aren't asking for a subscription, instead just asking customers to click on ads.
• Search engine dependency. Adsense sites predominantly depend on the search engines to divert traffic. Hence if by chance an algorithm changes on a search engine, you risk losing a lot of income and traffic in the process.
  

Affiliate marketing:

Pros:

• More long term in nature which allows you to build on assets and customer relations
• Main focus is on creating and building email lists since they are the backbone for all promotional efforts
• Allows you to focus on a niche segment you like. This is unlike an Adsense program which tends to focus on only high paying keywords.
  

Cons:

• Involves the use and skill over persuasive tactics in order to coax customers to visit the site and buy products. For novices, this can be a difficult aspect.
• Every site needs plenty of effort. You need to spend time in creating product reviews, email list creation as well as web content creation - which can take up considerable time.

Balance it out
Both Adsense as well as affiliate marketing have their own advantages and disadvantages. Therefore, the best approach would be to balance the two to maximize your income potential online. You could have content on your site which you are interested in, while combining it with Adsense revenues.


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by. Pawel Reszka
Check out Affiliate Elite - the new super affiliate weapon
Also read this free clickbank guide at http://www.affhelper.com/clickbank-mini-guide.html
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For those who don't know. Google Adsense is an advertising medium presented by the number one search engine Google. The basic concept of adsense is that you use coding provided by Google to place on your website, blog, or what have you. When your account is approved for adsense ads then the most relevant ads will show on your webpage. When a visitor or hopefully visitors click the ad, then voila! You have a nice amount of supplemental income.

The use of Adsense is often in great debate in most popular SEO forums. The majority of the topics are on how to place the ads on your site to get the most out of a page hit. Some SEO's (Search Engine Optimizers} say that the ads should be towards the top of your page to get a higher CTR (click-thru-rate). Of course other SEO's say the bottom is best for the ads.

My opinion is that top or bottom it really doesn't make a difference. You should always place a ad in a spot on the page where it can be seen without making the visitor feel like the ads are interfering with them reading your page information. Remember, they are at your site to get information on a service or product. Also the, placement of the advertisements should be in a spot where it must be read, or glanced at without making the visitor feel overwhelmed. Remember, that we all still have that ole phobia of visiting banner only sites.

One of the next topics discussed are the facts of blending the adsense ad to the rest of your site or not to blend it in with your site. Some SEO's say that you should blend to not disturb the visitor and also it seems more like a part of your site and will make them believe they should click for even more information. This is not always true when the ads are placed on a site that doesn't offer information in the first place. Then on the other hand if you make a ad that sticks out they feel it will draw attention and get more clicks. Other SEO professionals feel that this will only irritate the visitor and may cause them to leave the site.

The major thing that you must learn is to use your blending and placement together in a manner where you can say yes to the following questions:

• Did I place the Adsense ads where they can be seen?
• Did I place them where they aren't obstructing what my visitors are originally there for?
• Did I blend the text color of the ad to make it look like its part of my page?
• Did I match the background and border color in a way that would raise the ad off the page, giving it a slight 3-D affect?
• Did I place the google adsense ad in a place that is in the line of the visitors reading path?
• After looking at my page, was the placement and blend at least where I would read the adsense and possibly click?
  

If you can answer yes to yourself and be very truthful then your adsense ad is in a good spot for now. Don't forget that you should experiment when you get your traffic up. Find out what works better for you and your pockets. If you would like a good idea of how this should be done just pay a visit to my site.

Have fun out there!


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Mr. Penn is the proud owner of Work At Home Help Spot.
He created the site to help others find work at home opportunities like the several that he now uses to make extra money on and off line. http://www.workathomehelpspot.com
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Sistem Mesin Uang Otomatis (SMUO) merupakan sebuah Formula Bisnis berupa paket informasi dalam format e-book (PDF) sebanyak 170 halaman berisi metode teruji yang akan menuntun anda bagaimana cara terbaik memulai bisnis di internet dan menghasilkan uang darinya.

Anda akan menemukan bagaimana cara menciptakan bisnis di internet sehingga menjadi mesin penghasil uang untuk anda. Mesin virtual yang mengalirkan uang tanpa henti ke rekening anda, 24 jam sehari, 7 hari seminggu. Tidak peduli apapun background pendidikan anda, saya jamin... dengan keseriusan, anda akan bisa mengikuti metode ini dengan mudah.

Setelah memahami isi metode Formula Bisnis SMUO, anda akan tahu bagaimana membangun bisnis di Internet sebanyak yang anda suka, dari awal persiapan hingga uang mengalir tanpa henti ke rekening anda.

Metode di sistem ini sama persis dengan yang sudah saya gunakan untuk membangun berbagai macam bisnis online dan menghasilkan income ratusan juta rupiah selama ini!

Satu-satunya kekurangan dari SMUO adalah keharusan anda untuk menjalankan metode dengan penuh disiplin, konsisten dan mengikuti instruksi yang saya jelaskan di dalamnya secara tepat.

SMUO tidak akan membuat anda menjadi kaya secara mendadak... dalam semalam, dengan menggunakan satu strategi magis yang akan mengubah nasib anda dalam sekejap. Bukan seperti itu... dan jika itu yang anda kira, anda berada di tempat yang salah (anda tidak akan pernah menemukan tempat yang tepat itu).

Walaupun metode SMUO yang akan anda temukan sangat sederhana, tapi tetap akan ada 'harga' yang harus dibayar. Ada usaha yang harus dikerahkan. Membutuhkan konsentrasi penuh walaupun dikerjakan di sela-sela waktu luang anda. Tapi jangan khawatir, sistem ini akan menuntun anda!

Manfaat apa yang akan anda peroleh setelah memiliki Paket Informasi SMUO?

Anda akan menemukan rahasianya, bagaimana cara memulai bisnis di Internet hingga memiliki penghasilan melimpah darinya... berdasarkan pengalaman pribadi, dan bukan hanya teori. Anda akan temukan apa saja langkah-langkah yang perlu dilakukan, kenapa harus begini, kenapa bisa begitu, bagaimana melakukannya... dan masih banyak lagi.

Saya akan pandu anda dengan 3 langkah pembangun bisnis di Internet, antara lain:

1. Langkah 1 - Bagaimana menciptakan produk, bahan baku penghasilan anda. Sekali lagi, tidak peduli bagaimana pengetahuan anda saat ini saya jamin anda bisa menciptakan produk dengan mudah.
2. Langkah 2 - Bagaimana membangun website otomatis pencetak uang. Tidak peduli seberapa dalam kepandaian teknis anda dalam merancang website saya jamin anda bisa memiliki website dengan sistem interaktif di dalamnya.
3. Langkah 3 - Bagaimana menarik sebanyak mungkin pengunjung ke website anda! Tidak peduli seberapa banyak pengalaman anda dalam berpromosi di internet, saya jamin anda bisa menghasilkan sebanyak mungkin pengunjung untuk membeli produk anda.
   

Ya... cukup 3 langkah itu saja untuk meraih penghasilan melimpah dari internet. Semua rahasia kesuksesan bisnis di internet, beserta informasi dan peralatan yang dibutuhkan akan anda temukan di sini! Tidak peduli bagaimana latar belakang pendidikan anda saat ini, selama anda bisa mengoperasikan komputer dan internet secara sederhana, maka saya jamin anda bisa menjalankan metode SMUO dengan mudah.

Bayangkan bagaimana rasanya jika hal ini juga anda alami!

• Bayangkan anda bangun setiap pagi, saldo di rekening anda bertambah tanpa anda menyadarinya. Rp 1-2 juta per hari, atau bahkan lebih!
• Bayangkan setiap anda buka rekening di KlikBCA, menemukan beberapa order tercatat di mutasi rekening. 5 s/d 20 orang baru membeli produk anda tanpa pernah menemui mereka sekalipun, ataupun menyentuh uang yang terus mengalir ke rekening anda.
• Bayangkan anda memiliki satu bulan penghasilan melebihi penghasilan orang lain dalam setahun! Hanya dengan satu jam kerja per hari, sehingga anda memiliki waktu luang jauh lebih banyak untuk mereka yang anda cintai.
• Bayangkan anda meraih 50 kali lebih besar daripada gaji anda saat ini, hanya dengan 1/10 waktu yang anda gunakan biasanya dalam mencari uang. Hari senin sampai jumat terasa seperti hari minggu, dan anda bisa kemanapun, kapanpun yang anda suka.
• Bayangkan betapa senangnya anda memiliki waktu luang lebih banyak bagi keluarga, memberikan kepada mereka penghasilan yang anda dapat saat itu. membeli apapun yang keluarga anda inginkan tanpa perasaan was was.
• Bayangkan banyak orang di dekat anda heran darimana anda memperoleh uang begitu banyak, sambil berpikir yang bukan-bukan! ;)

Silakan daftar disini!

NB:
Saya iseng coba bergabung dan hasilnya cukup lumayan buat seorang pemula, silakan lihat statistik reseller saya: