Your business may have the most finely crafted, informative, and useful Web site ever, but it won’t do you much good if no one can find it.
That’s why you need to know about links. They’re what guide users from one Web site to another. And just as important, links are what search engines such as MSN Search/Windows Live Search, Google, and Yahoo use to determine how popular your Web site is, and where to place it in their page rankings.
It may go without saying that the higher your Web site’s page ranking appears on a search engine, the more prospective customers are going to see it.
It gets a bit more complicated because there are different kinds of links, different ways to obtain them, and some rules to follow if you want the search engines to select your Web site.
A couple of things are critical:
* Quality content on your Web site will help generate quality links.
* Follow the rules, because search engines can ban your Web site if they don’t like what they see.
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