Keywords are an important factor of producing a website and getting traffic. These are the terms which the search engines use to categorize and rank your webpages. For example, if your website is about "traffic building" then your keywords could include traffic,building traffic,website traffic, and so forth.

After reading this article and using the knowledge at hand you will see why your web pages might not be ranking high in the search engines and contrary to what you have learned in search engine optimization in the past.

The decision from many web designers and search engine optimizers has been to find as many keywords as you can. They inform you to search for keywords using a kind of online tools and software programs which can uncover primary keywords. At first this seems attractive, but it actually defies any reasoning.

Let's take a look at the aim of the search engine. It's job is to find pages that meet the detail search word that a web surfer has typed in. The more focused the pages it serves up that meet the search term, the better it is for users. search engines must be as accurate as possible in delivering the right things to their users. Otherwise the web surfer goes somewhere else.

Now, visualize you are a search engine algorithm - the mathematical string which calculates the probability of any web page matching the search word typed in. If the page has hundreds, or thousands of keywords you'll be a baffled. For example, is this web page about 'article writing', or is it about 'feature writing for journalists'. They are different things. You'll end up realizing the page is pertinent but not that pertinent. So you end up ranking the page down the list.

But what if the page only has the keyword 'article writing' and many times. You're absolutely positive the page is about article writing and so you rank it higher.

Admittedly, it's not quite as simple as that. But this is the notion of search engine technology. It is searching to find the most pertinent pages that meet the search term you enter.

What this means for Internet marketers is that you must separate pages for each keyword. Focus each page on each individual keyword. Use the keyword in headings, sub-headings, the page text, the page title tag and in the meta tags. Evade having pages which have numerous keywords as that simply confuses the search engines and lowers your rankings.

So overlook the belief that hundreds or thousands of keywords rank your pages high. Go for pages that meet single keywords and you will find your page will increase in traffic.

This ploy also works for Google AdWords. Each advert should employ just a handful of keywords - you get much better click through and cheaper advertising when you only have a few select keywords per advertisement. If you have hundreds of keywords you'll find you'll get better results by having keyword relevant ads and not having one advertisement with hundreds of keywords.

So go against the opinion of having your pages filled with keywords...Go with keyword specific pages to rank high.

As I stated in the first part of this article you might be surprised by the outcome.
Most web marketers have learned the old school way of building web pages filled with keywords that probably look like spam to the search engines. And you can be certain if they are seen that way, your pages will be lost in the millions of pages indexed by search engines everyday for surfers and prospective buyers looking for your product or service.

Because the internet has became a staple in the daily lives of the majority of people around the world, it is important for business owners to realize how much their company can benefit from having a properly optimized web site. Regardless of whether a company sells products or services, having a web site that is properly optimized can and will provide several major benefits for any company.

Obviously, the first major benefit of having a web site for your company is an increase in revenue. As long as your web site is properly optimized by a professional firm, your web site will help you increase your sales of your company's products or services. When a web site is properly optimized, it will be able to attract targeted visitors.
This means that the majority of the traffic your web site receives will be people that are already interested in the products or services your company is providing, which will make the task of completing a sale much easier (instead of trying to complete a sale with an un-targeted visitor).

In addition to increasing your company's revenues, a quality web site will increase the awareness of your company's brand. Because people will consistently see your web site when they are searching for something in your industry, they will associate your company's brand and name as a reliable leader in that industry.

Finally, when your company has its own web site, it will actually increase your company's credibility in the off-line world. Because people expect businesses of all sizes to have their own web site, when you are able to print your web site's URL on materials such as business cards or fliers, people will instantly feel that your company is more credible than one of your competitors that has not taken the time to have a web site created for their company.

In order to have a properly optimized web site that your potential customers will actually be able to find when they visit a search engine like Google, you need to work with an internet marketing SEO firm. In case you are not familiar with this terminology, an internet marketing SEO firm combines the practices of internet marketing and SEO (search engine optimization) to provide their customers with the highest level of service.

Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising and viral marketing, while search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines via natural search results.
Although many firms only focus on internet marketing or search engine optimization, by choosing a firm that is experienced in both fields, you can ensure that your web site is properly optimized from every angle and provides the maximum amount of benefits for your company.


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As websites age, they will naturally gain popularity. For the newly born websites, they are at a slight disadvantage. Fortunately, the SEO playing field is very fair amongst all competitors. Here are some things you can do to spice up the traffic and rankings.

Unique Content
Although I cannot promise anyone, it would make sense that this rule applies in the far future also. The quality of content will almost always have a decent if not huge impact on the ranking of your website. The amount of content matters, but even more so is the relevancy of the content on your website.

For low cost ideas, try hiring ghost writers or college students. Some websites only have a message boards loaded with people using it to their advantage. These sites are very lucky to have other people generating content for them for free. Pages with only keywords and no real usable content will often get your website blacklisted. This doesn’t mean you have to be a master at writing to develop the content for your site. Not unless the search engines become so sophisticated later on.

Links
Having internal pages linked within your website is a good idea. Linking to other websites won’t help your ranking nearly as much as having other websites linking to yours. Some people try to build a community of sites, and have them linked to each other. Others submit their sites to online directories such as Yahoo! Directory and the Open Directory Project. This helps your startup site a little bit but not nearly as well as it used to.

URL
Yes! The website address matters more than people think. I’m not talking about the domain name. The chunks of characters after the domain name often contain characters like “?” and “=” for dynamic pages. These characters are not supported by many major search engines and will create difficulty for spiders and bots to crawl through your website.

These are just a few tips to get most people started in marketing their site to the world. The work required is a never ending project since search engines keep updating with more complex search algorithms. When your site grows and surpasses your traffic and ranking expectations, remember, SEO takes more hard work than genius.

Being indexed by Search Engines is easy… Getting your web page up in the SERP (search engine results page) of Google can sometimes be a little harder. In this article I touch on the three most important things to remember when designing your website for search engines.

Choose you keywords right
Keywords are words, or combinations of words, that people use when searching for a website. In order for people to find your website though, your website must show up in the SERP. If those keywords appear in your website then your site should appear somewhere in the results. When people search using Google, Google uses a ranking system to show the order of the results. One of the things Google takes in to account is keyword relevance, therefore keyword optimization is important. Placing your keywords in the meta-tags is not enough. Placing keywords in a strategic way with in your website's content is vital. It is important for the text to still to make sense for visitors to your website. Repeating your keywords over and over again does not help at all, or using text the same color as the background. The best thing to do is have a seat, research your keywords and take your time writing your content so that it makes sense to anyone reading your website and incorporating as many keywords as possible in to the content.

Valuable incoming links are important
All links help. Some links are just more valuable then others. Links that are more important in Google are pages with higher PR (Page Rank) and pages that are relevant. For an example a website with a PR 5 and is unrelated to your website is actually less valuable that a link from a website with a PR 4 that is related to your website. It is important to build your incoming links slowly. It is most important to create links to your website from valuable websites other than a whole bunch of links from websites that are just filled with links or they are link farms.

Page Layout
In order for the search engines to see the text on your website it has to be able to find it. If you have text that is contained within a table which is then contained in another table, it is possible that the crawler or spider may not find it. To avoid this, it is best to avoid using tables at all. In many cases this is not practical. Try putting the most important text outside the table or at least not placing it in table in tables, use just one table. If the crawler cannot find the content then it can't use it to evaluate where your listing should appear in the SERP. To give your self the best possible chance, avoid this mistake.

Your website's code
Creating clean code isn't really an option, it's a necessity. Some designer's don't really remember to clean up the code on the website, as long as it looks right who cares right? It is important, cluttered code also prevents the search engines from getting to your content. Content is King! Right? If your website has unnecessary code, get rid of it. Make sure your pages validate. To get rid of some extra code use external style sheets and external JavaScript sheets and just link to them. Crawlers find it hard to read JavaScript, most times they just skip over it.


Besides the point listed above, my top five tips for "Being Seen in the Search Engines, Now! " would be to minimize the use of JavaScript, as most crawlers can't read it. Make sure every image has an alt attribute. Don't use images for the navigation bar, use plain text and make sure that it remains the same on all pages to make it consistent. Hyperlink to the pages that are lower within the hierarchy of your website from the content of pages on the top level of the hierarchy. Use keywords in your url.

More column inches have been written about how to please the search engines and persuade them to bestow favour on your website than almost any other internet-related topic. But as far as I know no-one has previously tried to understand their gender: do they behave more like a man, or more like a woman? Understand their gender can surely help us to gain a better insight into how to appeal to them.

MSN is very clear: MSN is a man. Everything about MSN is straightforward: do the right thing and you will be recognized. Follow the advice of the experts and you will surely rank highly on MSN as long as your competitors are less diligent in this respect than you.
Good content, relevant titles, keyword-related metatags, loads of quality inbound links, varied keyword anchor-text, a good smattering of deep links and a #1 ranking will be your reward. I have gained #1 positions on MSN for moderately competitive keywords within a week of trying. What you see is what you get with MSN: he is a man.

Is Yahoo a man or a woman? I find it hard to decide. Perhaps it is a serial transsexual, or maybe just androgynous. Sometimes Yahoo is as straightforward as a man: do the right thing, pay your dues and join the club, no complications. This happens to me on some of my keywords: I have followed the rules and gained my reward.
On others, apparently no more competitive, and where I am just as well-optimized, if not better, I am nowhere. For these words, she is a woman, immune to my blandishments.

On the other hand, Google is surely all woman, with womanly wiles and deeply imbued with womanly mystery. If you want to penetrate deep into Google you need to learn the art of seduction. Is there anything on the planet more frustrating than trying to optimize your website to rank highly for a competitive keyword on Google. Sometimes I think not. She is like a woman that is always just out of reach.

She will not reveal her secrets for even the largest bunch of flowers. I know that I have the best content in my category, more quality links, deeper links, more varied anchor text, more articles and more of everything that is supposed to drive positioning than any of my competitors. By far. Not a single one of my 5000 odd backlinks is directly reciprocated, and I have at least 10 inbound links for every outbound one.

I have never paid for a text link ad, or joined a link farm. A decent proportion of my inbound links are voluntary recognition of the value of my site by 3rd parties. Is this enough? Well, yes and no. I do have the best positions on all the search engines, measured on average on all the keywords that I target. But whereas my positions are undisputedly dominant in MSN, they are only excellent in Google. I am only 2nd or 3rd on my target words. I do very well, but I don’t blow away the competition like I do on the others. Google has recognized my worth, somewhat, but she has not opened herself to me entirely.

Like a woman, she has her favourites: sites which appealed to her long ago, but whose luster has long since dimmed in the eyes of the rational observer, can still be favoured with a top position. She is also fickle. I have been trying to build position for a single keyword for a couple of years now. (It’s a fairly competitive category – around 36 million sites feature this word.) When I started my efforts I was at about 25 (by virtue of this single word being part of all the other keywords-phrases that I compete on).
I have steadily built anchor text links with this single word into directories, into articles, into listings on other sites. Lots of these links are on pages with good PR. Better than 80% of these links are nicely inserted into the middle of well-written text.

The outcome: every few weeks I find I have moved up to a respectable position: say 10th, sometimes even 6th or 7th. Then, the next day, or even an hour later, I fall back to 14th or even 18th. She likes me, she flirts with me occasionally, she tolerates my company and sometimes I even manage to amuse her.
But just when I think I could expect a kiss in return as my lips approach, she turns her cheek away and I am banished to the outer circle of courtiers. But her appeal is such that I am drawn again into attempting to understand her mysteries. But I feel that if I ever make it, and my lips touch hers, and she longs for me as I long for her, I will never be sure what it was that I did to merit such bliss.

I am writing this white paper for those people who do not have any idea about search engine optimization (SEO). Special the business community of Pakistan who do not have information on SEO and its importance in today’s world. Search Engine Optimization is the only technique to increase your business revenue form internet and global world.

Making a website is not enough in this era of technology; million of website are building and uploading daily on the global internet world. Main objective to write this paper is to promote search engine optimization in Pakistan. According to an internet report over 85% of internet users, use search engines to find related websites like yours? Millions of people each day turn to the major search engines to find products, services and information. With over one billion web sites listed with search engines, how will your customers ever find you among the competition? Search Engine Optimization is the solution.

SEO technical definition

SEO is short of Search Engine Optimization. The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.

Why SEO is important today

Today, internet marketing turning point on how popular your site is. Optimizing your site for Search Engine Marketing can result in a large hit rate to your site. This happens only if your site is to show whenever somebody searches for the keywords of your site. If your site is in the top of Search Engine Rankings, you need to take recourse only to search engine promotion. This is the only way you can possibly reach all those people who are really searching for your service or product. Internet Marketing today is dependent only on search engine optimization. It matters little that your website has the most beautiful graphics or the most attractive words.

Internet marketing is now gradually increasing in Pakistan, as we are very late in this field so Pakistani websites are behind in many keywords and in generic keywords. It doesn’t means that we can not reach SEO on generic keywords but it takes a lot of continuous effort to compete the generic keywords. Most important thing in SEO is that how often a website is updated and how much popular website is.

The only way to measure the success of a Natural Search Engine Optimization Campaign is to know where you rank on the Internet's most important search engines for the keyphrases/ keywords which are relevant to your company, business.

Out of million’s of website on a single keyword (example: trading) only 10 websites comes on the first page of search engine result. 20 percent peoples open second page of the search engine result and 5 percent of the peoples go to the 3rd page, it means that only those websites/pages which are in top 30 results of the search engine will derive traffic to their websites from internet.

Basic Techniques of SEO

Optimizing a website for Search Engines is neither as difficult nor or complicated job as we think. We just need to know what practices to be done and how to do it. You can optimize your own pages yourself and receive excellent ranking in a matter of few months.

As, number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process.

Below is a list of items which are important in SEO. Each item are factors that search engines look for when crawling your website in my next coming articles I will discuss each item separately to improve your website in terms of each of the following factor:

Your Keywords
• Selecting your keywords
• Prioritize your keywords

Domain name / Filename
• Domain Registration
• Keyword in domain name
• Keyword in filename
• Length of Website Address

Keyword Placement
• Keyword in title tag
• Keyword in Description Meta-tag
• Keyword in Keyword Meta-tag
• Keyword in Content
• H1, H2 and H3 (Heading)
• Keyword Font Styles

Internal Links
• Keyword in links to internal site pages
• Valid internal links
• Efficient linking

External / Outgoing Links
• Quality Links
• Inspecting your Links
• Title and Description
• Limit number of links on a page

Incoming Links (backlinks)
• Quality of Referrer
• Trend of link popularity
• Anchor Text
• Age of Link
• Number of Outgoing Links on Referrer Page
• Position of Link
• Trusted Websites
• JavaScript/Flash Links

On-Page Factors
• Home Page
• Over optimization penalty (OOP)
• Getting Reported
• File Size
• Freshness of Pages
• Frequency of Updates
• Site Age
• Dynamic Pages
• Texts inside Images
• Excess JavaScript
• Inline Frames and Frames
• Hidden links / texts
• Cloaking
• Duplicate content
• Understandable Content

Off-Page Factors
• Traffic Buying / Link Schemes
• A minimum of one backlink
• Buying Links
• Server IP Address
• Links from bad websites
• Server Reliability and Uptime
User Activity
• Search Engine Traffic
• Click through Rate (CTR)
• Time spent on page
• Monitoring Bookmarks
• Leaving the Website

Gathering Links
• Collecting Links
• Unique Content
• Articles
• Press Release
• Forums / Guest books / Blogs
• Sponsoring
• Directories
• Link Exchange

On top of the factors above, I have used a term crawling there. I would like to give a brief introduction to crawling

Crawling, or web crawling is the method search engines use to create an index of the web. Pages are downloaded by an automated service, called a robot or a spider, and processed by the search engine to allow fast centralized searching. When a search engine downloads a page it generally looks at the hyperlinks on that page and processes them based on a set of policies.

Conclusion
In this article I have given an overview of SEO to you, we can achieve top ranking on search engines with continuous efforts and improving our website contents, layout and related material. I have listed all the techniques you can adopt these techniques to optimize your website and getting top ranked. I will describe each topic in detail in my coming articles.


Author:
Tayyab Ilyas
SEO Expert
Telecube – Islamabad
tayyab@telecube.biz
www.telecube.biz

Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson. This glossary seeks to remedy that situation, explaining specialist SEO terms in plain English.

algorithm
A complex mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results. These algorithms are kept tightly under wraps as they are the key to the objectivity of search engines (i.e. the algorithm ensures relevant results, and relevant results bring more users, which in turn brings more advertising revenue).

article PR
The submitting of free reprint articles to many article submission sites and article distribution lists in order to increase your website's search engine ranking and Google PageRank. (In this sense, the "PR" stands for PageRank.) Like traditional public relations, article PR also conveys a sense of authority because your articles are widely published. And because you're proving your expertise and freely dispensing knowledge, your readers will trust you and will be more likely to remain loyal to you. (In this sense, the "PR" stands for Public Relations.)

article distribution lists
User groups (e.g. Yahoo, MSN, Google, Smartgroups, and Topica groups) which accept email submissions of articles in text format, and then distribute these articles via email to all of the members of the group. See also 'article PR'.

article submission sites
Websites which act as repositories of free reprint articles. Authors visit these sites to submit their articles free of charge, and webmasters visit to find articles to use on their websites free of charge. Article submission sites generate revenue by selling advertising space on their websites. See also 'article PR'.

backlink
A text link to your website from another website. See also ‘link’.

copywriter
A professional writer who specializes in the writing of advertising copy (compelling, engaging words promoting a particular product or service). See also ‘SEO copywriter’ and ‘web copywriter’.

crawl
Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders make their way from page to page and site to site by following text links. To a spider, a text link is like a door.

domain name
The virtual address of your website (normally in the form www.yourbusinessname.com). This is what people will type when they want to visit your site. It is also what you will use as the address in any text links back to your site.

ezine
An electronic magazine. Most publishers of ezines are desperate for content and gladly publish well written, helpful articles and give you full credit as author, including a link to your website.

free reprint article
An article written by you and made freely available to other webmasters to publish on their websites. See also 'article PR'.

Google
The search engine with the greatest coverage of the World Wide Web, and which is responsible for most search engine-referred traffic. Of approximately 11.5 billion pages on the World Wide Web, it is estimated that Google has indexed around 8.8 billion. This is one reason why it takes so long to increase your ranking!

Google PageRank
How Google scores a website’s importance. It gives all sites a mark out of 10. By downloading the Google Toolbar (from http://toolbar.google.com), you can view the PR of any site you visit.

Google Toolbar
A free tool you can download. It becomes part of your browser toolbar. It’s most useful features are it’s PageRank display (which allows you to view the PR of any site you visit) and it’s AutoFill function (when you’re filling out an online form, you can click AutoFill, and it enters all the standard information automatically, including Name, Address, Zip code/Postcode, Phone Number, Email Address, Business Name, Credit Card Number (password protected), etc.) Once you’ve downloaded and installed the toolbar, you may need to set up how you’d like it to look and work by clicking Options (setup is very easy). NOTE: Google does record some information (mostly regarding sites visited).

keyword
A word which your customers search for and which you use frequently on your site in order to be relevant to those searches. This use known as targeting a keyword. Most websites actually target ‘keyword phrases’ because single keywords are too generic and it is very difficult to rank highly for them.

keyword density
A measure of the frequency of your keyword in relation to the total wordcount of the page. So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%.

keyword phrase
A phrase which your customers search for and which you use frequently on your site in order to be relevant to those searches.

link
A word or image on a web page which the reader can click to visit another page. There are normally visual cues to indicate to the reader that the word or image is a link.

link path
Using text links to connect a series of page (i.e. page 1 connects to page 2, page 2 connects to page 3, page 3 connects to page 4, and so on). Search engine ‘spiders’ and ‘robots’ use text links to jump from page to page as they gather information about it, so it’s a good idea to allow them traverse your entire site via text links. (See ‘Link paths’ on p.21. for further information.)

link partner
A webmaster who is willing to put a link to your website on their website. Quite often link partners engage in reciprocal linking.

link popularity
The number of links to your website. Link popularity is the single most important factor in a high search engine ranking. Webmasters use a number of methods to increase their site's link popularity including article PR, link exchange (link partners / reciprocal linking), link buying, and link directories.

link text
The part of a text link that is visible to the reader. When generating links to your own site, they are most effective (in terms of ranking) if they include your keyword.

meta tag
A short note within the header of the HTML of your web page which describes some aspect of that page. These meta tags are read by the search engines and used to help assess the relevance of a site to a particular search.

natural search results
The ‘real’ search results. The results that most users are looking for and which take up most of the window. For most searches, the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are.

rank
Your position in the search results that display when someone searches for a particular word at a search engine.

reciprocal link
A mutual agreement between two webmasters to exchange links (i.e. they both add a link to the other’s website on their own website). Most search engines (certainly Google) are sophisticated enough to detect reciprocal linking and they don’t view it very favorably because it is clearly a manufactured method of generating links. Websites with reciprocal links risk being penalized.

robots.txt file
A file which is used to inform the search engine spider which pages on a site should not be indexed. This file sits in your site’s root directory on the web server. (Alternatively, you can do a similar thing by placing tags in the header section of your HTML for search engine robots/spiders to read. See ‘Optimizing your web ’ on p.22. for more information.)

Sandbox
Many SEO experts believe that Google ‘sandboxes’ new websites. Whenever it detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site.
It does this to discourage the creation of SPAM websites (sites which serve no useful purpose other than to boost the ranking of some other site). Likewise, if Google detects a sudden increase (i.e. many hundreds or thousands) in the number of links back to your site, it may sandbox them for a period (or in fact penalize you by lowering your ranking or blacklisting your site altogether).

SEO
Search Engine Optimization. The art of making your website relevant and important so that it ranks high in the search results for a particular word.

SEO copywriter
A ‘copywriter’ who is not only proficient at web copy, but also experienced in writing copy which is optimized for search engines (and will therefore help you achieve a better search engine ranking for your website).

search engine
A search engine is an online tool which allows you to search for websites which contain a particular word or phrase. The most well known search engines are Google, Yahoo, and MSN.

site map
A single page which contains a list of text links to every page in the site (and every page contains a text link back to the site map). Think of your site map as being at the center of a spider-web.

SPAM
Generally refers to unwanted and unrequested email sent en-masse to private email addresses. Also used to refer to websites which appear high in search results without having any useful content. The creators of these sites set them up simply to cash in on their high ranking by selling advertising space, links to other sites, or by linking to other sites of their own and thereby increasing the ranking of those sites. The search engines are becoming increasingly sophisticated, and already have very efficient ways to detect SPAM websites and penalize them.

spider
Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders make their way from page to page and site to site by following text links.

Sponsored Links
Paid advertising which displays next to the natural search results. Customers can click on the ad to visit the advertiser’s website. This is how the search engines make their money. Advertisers set their ads up to display whenever someone searches for a word which is related to their product or service. These ads look similar to the natural search results, but are normally labeled “Sponsored Links”, and normally take up a smaller portion of the window. These ads work on a Pay-Per-Click (PPC) basis (i.e. the advertiser only pays when someone clicks on their ad).

submit
You can submit your domain name to the search engines so that their ‘spiders’ or ‘robots’ will crawl your site. You can also submit articles to ‘article submission sites’ in order to have them published on the Internet.

text link
A word on a web page which the reader can click to visit another page. Text links are normally blue and underlined. Text links are what ‘spiders’ or ‘robots’ use to jump from page to page and website to website.

web copywriter
A ‘copywriter’ who understands the unique requirements of writing for an online medium.

The natural one-way links.
This one is solely based in good content and resources. This is the safest method of link building available as far as search engines, which look at the “intent” of links. But it is also the slowest. If your site is new, then as part of its launch, submit it to niche web directories. Start with a few highly trusted directories, but do not have more than 10-15% of your overall links coming from them.
Don't overlook industry-specific directories that may be paid or unpaid. These usually send highly qualified traffic and can be a real bargain. Directories will get you site many natural one-way links, at a natural speed of growth. This combination of type and speed is very beneficial. Look for sites that would benefit from offering users your content.

Linkbaiting, or link bait.
This one is not easy, and involves creativity. But it is worth every effort. Linkbaiting refers to content, videos, images or anything on your site that is created with the intention of increasing links to it. It is highly effective in getting links, probably the cheapest too, based on the cost of the “bait” you use, has no negative effects from the search engines, at least not for the moment, since all links generated look natural. When complemented by social bookmarking, the networks associated with these links will add even more value to them.

Paying for links, or paid links.
These links can have great short-term search benefits. These are good mainly for sites that have tons of pages with content, and have been well established online for years. In addition, these sites also have tons of natural links to them, again because they had been well established online for years. These are not recommended for new sites. Look for sites that are highly on topic with yours, and in complementary niches. A very important factor in the evaluation of these links, like any other, is age. And the latest “Google Slap” effect were sites fall pass the top 30 in the listings, is affecting primarily those which do heavy link buying.

Bad links and their effects.
Outbound links play a big role in the way search engines determine who your “neighborhood” is. Bad neighborhoods will affect your search engine rankings. Things like FFA (Free For All) link pages, links farms, etc, fall in this category. Note that this has nothing to do with your pages going into the supplemental index. That is not the kind of penalty these links cause for your site. And the amount of bad links considered is a big one. A small amount of them would not trigger a penalty, but make sure that your site is not related in any way to those link patterns.

Whether your site is profitable or not with PPC advertising, search engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of search engines, the better off your profitability.

1. Site Navigation
   
   The navigation menu that appears on your website should include your page’s titles if possible. Also, your sites navigation should be consistent and on every page so that not only people may easily navigate your site, but search engine spiders as well.



2. Choose Less Popular Keywords
   
   Don’t just use the most popular keyword phrases – the market is so competitive that you should be sure to include some special keywords relative to your website. This is especially true if you are just starting to market your site on the web.



3. Choose Related Links
   
   Make sure that you don’t have a lot of irrelevant links on your site. The more closely the links on your site are related to your site, the better the chances of being ranked well in search engines.



4. Update Your Content
   
   You need to periodically update the content of your website, even if it’s only a slight change. Search engine spiders give better rankings to sites that update content often.



5. Don't Oversubmit
   
   You need to consider the fact that many search engines don’t like automatic submissions or multiple submissions. Therefore, submit only once and don't use a whole slew of submitting software.



6. Subscribe To and Read Search Engine Relevant News.
   
   Always be on a look out for SEO news – staying up to date and using the latest techniques will help you stay one step ahead of your competitors.
   
   When it comes to massive profitability, high search engine rankings can’t be beat. Keep on top of the game and you will be happy you did.

Search engine companies are constantly changing their algorithms to keep their results up-to-date. Optimization used to be the primary factor search engines used to determine a website’s ranking. However, it currently makes up only about 10% of their total algorithms. What carries the most weight with search engines now is linking.

Linking is the process of connecting to other sites that are relevant to your target market and that are highly ranked, and of getting them to connect to you. Google has, by far, the largest percentage of the search engine market, and they’re link-driven. The other search engines tend to follow Google’s lead, so the market is moving faster in that direction.

3 Tips for Building Smart LinksM
When choosing which sites you want to link to, keep in mind what the search engines want to see:

• Search engines are looking for organic results. According to Bruce Chapman of http://Linkateer.com, the number one search engine positioning firm on the web, “One of the things we try to do is make sure every single one of our links is pertinent to that particular type of business.” If your website sells makeup, a natural link would be to a site that gives makeup application techniques. An unnatural link would be to an actor’s fan club site. Says Chapman, “If it’s not natural, it’s going to be a problem.”
• Search engines are looking for consistent results. More links aren’t necessarily better. In fact, getting too many links at once, such as by joining a link farm, can actually hurt your rankings. Gaining 20,000 links this month and 13 links next month is going to trip their filters and, for all your work, you’re going to find yourself dropping in the rankings. With links, the search engines are more concerned with quality than quantity.
• Search engines are looking for one-way links. Reciprocal links are often just people exchanging links to mutually increase their link counts. The search engines have grown wise to this practice and adapted their algorithms. Says Chapman, “When one website wants to link to another website, that’s showing that the second website has got something of value… The one-way link is probably worth 20 times as much as a reciprocal link.”

Achieving Natural Results

It takes time to achieve good positioning in the search engines, especially with the more competitive keywords. Any attempts to trick the engines may work for a while; but they’re getting more and more sophisticated, and they’ll eventually catch up with you. Not only will your trick no longer work, but you may get blackballed or be penalized in your rankings. The best way to achieve high rankings is to give the search engines what they’re looking for—good fresh content and relevant links.